Local Hot Spot: Shantou Textile And Garment Industry Strives For "200 Billion"

Starting from family workshops and "three processing and one supplement", the textile and garment industry, which was almost blank, has become a characteristic industry with the largest proportion and complete supporting system in Shantou manufacturing industry after more than 40 years of continuous development. In 2020, the total output value of the textile and clothing industry in the city has exceeded 100 billion yuan, and the output value of underwear and household clothing accounts for about 40% of the national subdivided industries, with obvious regional advantages. Recently, based on the concept of "establishing the city by industry and strengthening the city by industry", the municipal Party committee and the municipal government proposed to build a new industrial development pattern of "three new, two special and one large", and listed the traditional industries with textile and clothing characteristics as one of the "two special" industries. By 2025, the industrial output value of the textile and garment industry in the whole city will exceed 200 billion yuan, basically realizing the transformation from "a big textile and clothing city" to "a strong textile and garment city". When the news came, the broad masses of cadres and people, especially the textile and clothing employees, were elated, and strengthened their confidence and determination to strive for development through innovation and hard work and to make the industry bigger and stronger.

"Two tide" textile and clothing industry occupies half of the country

Chaonan district and Chaoyang District are the main force of textile and garment industry in our city. In 2020, the total industrial output value of the two districts' textile and garment industry will reach 108.71 billion yuan, including 65.95 billion yuan in Chaonan district and 42.76 billion yuan in Chaoyang District. In the first three quarters of this year, the textile and clothing industry in Chaonan and Chaoyang districts continued the development momentum of last year, achieving a total industrial output value of 48.563 billion yuan and 33.166 billion yuan, respectively, with a year-on-year growth of 25.10% and 10.59%, respectively, accounting for more than half of the total industrial output value of the two regions, playing a "stabilizer" role in regional economic development.

The reporter learned in the interview that Chaonan district has become one of the largest and most intensive production enterprises of home clothing, underwear and underwear surface accessories and accessories in China and even in the world, and has been awarded the title of "China's underwear and household clothing city". It is the largest concentration area of underwear and household clothing in China, and its industrial system is relatively perfect, There are more than 3200 textile and garment manufacturing enterprises and nearly 7000 business shops specializing in the sales of textile and garment raw materials, products and accessories. In addition, it has established 17 clothing trade markets and 6 raw materials and accessories markets, forming an entire industrial chain from spinning, weaving, printing and dyeing to garment processing, producing more than 1 billion underwear and home furnishing garments every year and selling them to all over the world.

The textile and clothing industry in Chaoyang District has also developed rapidly, forming a pattern with the "famous town of knitted underwear in China" as the center, and gradually radiating to the surrounding towns such as Heping, Tongyu and Guiyu, and the industrial chain is becoming more and more perfect. At present, there are 265 textile and garment enterprises above Designated Size in the region, and the annual output of various textile and garment products ranks among the top in the country, with an annual output of about 2.04 billion brassieres, 1.74 billion underwear, 286 million underwear and other household clothing series, and more than 1 billion meters of various knitted fabrics, warp knitted fabrics, lace, embroidery, etc.

Leading enterprises are eager to try and plan to be bigger and stronger

In Zhejiang and the Pearl River Delta region of Zhejiang Province, the fabric of "Rongchang" has a high reputation. Located in Heping Town, Chaoyang District, Guangdong Rongchang Textile Industry Co., Ltd. is a high-tech textile enterprise integrating weaving production and sales. It has become the designated supplier partner of Nike, puma, converse and other international brands. In the past few years, the company invested 150 million yuan to introduce foreign advanced equipment, which effectively improved the production efficiency and product quality. In 2020, the company achieved a business income of more than 620 million yuan and an import and export volume of more than 71.53 million US dollars. It is a large taxpayer in Chaoyang District.

"The textile and clothing industry in Shantou has foundation, advantages, products with characteristics and bright spots, but it is also a labor-intensive industry with relatively high labor costs. Therefore, it is imperative to develop automatic and intelligent production and promote industrial upgrading and transformation. Only in this way can we reduce the amount of labor, improve production efficiency and ensure product quality." Wu chaozao, deputy general manager of Rongchang company, told reporters that Rongchang plans to invest more than 400 million yuan in the construction of automatic shuttleless weaving project. It plans to introduce 600 sets of Belgian air-jet looms with an annual output of 200 million meters of cotton cloth, so as to further expand the production capacity and promote the high-quality development of the enterprise. As a leading enterprise in the industry, Rongchang also actively responded to the call of the municipal Party committee and the municipal government, participated in the preparatory work of Shantou textile and clothing industry association, and contributed to the construction of the communication bridge between the upstream and downstream industries, enterprises and the government, and promoting the development of the local textile and clothing industry. He hoped that the government would introduce more preferential policies on the introduction of professional talents and advanced equipment to encourage and support enterprises to enhance their core competitiveness.

Located in Xiashan street of Chaonan District, Guangdong Hongxing Industrial Co., Ltd. is a leading domestic household service enterprise. It has won the first place in the sales list of platform e-commerce home service industry for many consecutive years. Its Fanteng brand household service has been dominating the "double 11" e-commerce sales list. The sales volume of the whole network has exceeded the mark of 100 million yuan. The business income in the first half of this year is 516 million yuan, with a year-on-year increase of 12%. Guo Wuwen, chairman of the company, believes that the municipal Party committee and the municipal government have established the economic development direction of "establishing the city by industry and strengthening the city by industry". Recently, it has planned a new industrial development pattern of "three new, two special and one large", which greatly encourages the enterprises' confidence to be based in Shantou, surpass themselves and become bigger and stronger. As a household clothing enterprise, on the basis of big data empowerment, it is necessary to enhance the technological transformation of intelligent production, strengthen the flexible manufacturing process of clothing, and achieve the normal supply of small orders and quick return, so as to fully meet the needs of consumers; Second, it is necessary to plan and build big data "cloud warehouses", highlight the efficiency of warehouse management on goods supply, and integrate the services of online mode in different links. At present, Hongxing Co., Ltd. is planning to cooperate with famous brand planning institutions to strengthen the ecological construction of the core brand "Fenton", highlight the added value of the brand, strengthen the regional textile and clothing business card with the brand promotion mode, and promote the common development of local small and medium-sized enterprises.

Live e-commerce adds wings to the real economy

Lu Nanming, chairman of Chaonan underwear and household clothing industry association, expressed his views on how to promote Shantou textile and garment industry to become bigger and stronger "The textile and clothing industry in our city has a good foundation, but we still need to work hard to improve the product grade and quality, and strive to increase the added value of products, so as to make the development of the industry more energetic and dynamic. It is suggested that the government create conditions to speed up the construction of industrial parks, let enterprises gather production, further standardize management and reduce production and operation costs. In addition, it is suggested that the government should lead the establishment of experiments We should rely on enterprise resources, introduce high-end talents, strengthen basic research, guide enterprises to correctly use raw materials and optimize production processes, timely provide market information, and help enterprises improve product quality and quality. "

As a new format, e-commerce will achieve "one plus one more than two" by integrating with the advantages of origin. At present, Chaonan district has 8 Taobao towns and 50 Taobao villages, which is the largest number of Taobao villages in the city. The "Chaonan underwear" industrial belt has become one of the nine industrial belts of Alibaba China Quality Manufacturing Co., Ltd. Recently, Zhongkai (Shantou) e-commerce Industrial Park, the first e-commerce Industrial Park in the District, has officially opened. Lin Wei, executive director of the industrial park, said that live e-commerce is gradually becoming a new mainstream retail mode. Zhongkai (Shantou) e-commerce Industrial Park plans to introduce Zhongkai culture group's mature live broadcasting industry chain service resources in Guangzhou, Hangzhou, Beijing and other places, With the government to actively promote the textile and clothing industry to upgrade to the direction of supply chain and sales mode innovation, focus on the construction of underwear and household clothing supply chain alliance, brand live broadcasting base and live talent training system. Through the supply chain alliance, we will face the nationwide chattering, fast hand and waist network celebrities and star channels, and promote Shantou's underwear and home furnishing clothing brand to home and abroad, We will increase economic benefits.

Taking multiple measures to break the bottleneck of development

At present, the textile and clothing industry in our city has ushered in a rare development opportunity, but also faces many constraints, such as the lack of industrial agglomeration effect, the number of high-end brands is small, the ability of independent innovation is not strong, and the lack of professional and technical personnel. Liu Wenbao, Secretary of the Party group and director of the Bureau of industry and information technology of Chaonan District, introduced to the reporter the specific ideas of breaking the bottleneck of the short board and striving to create a 100 billion level textile and garment industrial cluster: first, grasp the industrial agglomeration, integrate land resources, and create R & D and design base, fashion clothing production base, high-end textile fabric Industrial Park in Nanshan smart ecological area, and give play to lianjiang coastal area The unique advantages of "embracing the river and facing the sea" can extend the textile and garment industry chain and release new energy of the industry. Second, we should pay attention to technological innovation, guide enterprises to speed up the equipment update and intelligent transformation, encourage enterprises to strengthen the cooperation with scientific research institutes, and help enterprises to "small scale up" The third is to strengthen the textile and clothing industry. The third is to focus on brand building, strive to polish three national brand signboards of textile and clothing, consolidate and expand the effect of "national clothing (underwear and household clothing) industry famous brand demonstration area", and encourage industry associations and e-commerce platforms to actively promote "Chaonan underwear and home clothing" in the way of "Chaonan + brand products" Fourth, we should pay attention to service efficiency, improve service quality and create a good development environment.

Wu Tongfei, deputy director of the Bureau of industry and information technology of Chaoyang District, also said that Chaoyang District will conscientiously implement the work deployment of the municipal Party committee and the municipal government on "establishing the city by industry and strengthening the city by industry" and the industrial layout of "three new, two special and one large". It will start from encouraging and supporting enterprises to strengthen technological innovation, innovate marketing mode, create independent brands, and establish and improve modern management system, We will actively develop new industries, new formats, new models and new technologies, accelerate the development of Chaoyang textile and garment industry to the direction of intelligence, high-end and cluster, and continue to expand the industries with traditional advantages and characteristics.