Taiping Bird Official Xuan Ouyang And Nana Deduce 20+'S Youth Story

In June 14th, Taiping bird's clothing released the latest season's 2020 autumn visual blockbuster and released its brand spokesperson, Ouyang Nana. In addition, Ouyang and Nana have become the first PEACEBIRD brand vocalizations. They aim to stand together with brands and convey the attitude of Taiping birds to explore the topic of young people - embrace change, do not limit, dare to challenge, and pluralistic possibility.

In the PEACEBIRD WOMEN 2020 autumn blockbuster, different identities are set up to show the "pluralism" of young people nowadays. Ouyang Nana is also one of the representatives, who has many identities as cellist, actor, singer, Vlogger and so on.

In this blockbuster, she unlocked four images of cartoonists, students, Vlogger and Office Lady, encouraged and dialogues young people with creative images and short videos, and opened up endless possibilities that 20+ was not defined with different identities.

It is worth noting that the Taiping bird dress is about to establish 20th anniversary, and this year Ouyang Nana is just 20 years old. So the two sides jointly published a theme concept called "20+", from the perspective of 20 years old, continue to tell the story about young people.

To this end, the Pacific bird also invited Asian independent designer MOTOGUO, combined with the representative logo logo and the "20+" theme of the blessings to carry out the creative design, launched PEACEBIRD x MOTOGUO "20+" custom sweater.

It is reported that this is Taiping bird clothing for third consecutive years for consumers to launch customized sweater, 499 yuan custom price, 399 yuan of non customized price, visual "lock" in the autumn burst.

In recent years, the influence of celebrities in the consumption field has been continuously enhanced. No matter after 70, 80 or after 90, they prefer to buy products from stars or celebrities. As a leading brand of domestic fashion retail apparel brands, Taiping is well versed in Star Marketing's brand promotion.

Focusing on youth culture has always been a development strategy pursued by Taiping bird in recent years. This cooperation with Ouyang and Nana aims to express the brand's "youth attitude" through the voice of the Z generation brand spokesperson. It shows the strategic determination of Taiping bird to be the "fashion brand of Chinese youth's first choice".

The spokesperson strategy of Taiping bird's clothing is different from the short-term traffic flow of star cooperation. Instead, the star brand fans are transformed into brand fans through the long-term and continuous "frequent voice" of brands and stars, so as to realize the continuous fermentation of users' precipitation and influence, and enhance brand awareness.

As hung Yang Wei, general manager of Taiping bird dress training, said, "cooperation with Ouyang and Nana is not only a double exposure to brand awareness and voice, but through" Nana's image quality "to carry out the" deep "deduction of the brand and to accurately convey to the young consumers: what kind of brand is Taiping bird? "