The Latest Report Shows That The Process Of Sustainable Development Of The Fashion Industry Has Slowed Down.

In May 7th, Global Fashion Agenda, a non-profit organization in Copenhagen, Denmark, released their latest report on the process of assessing the social responsibility and sustainable development of the fashion industry jointly with Boston Consulting Group (Boston consulting company), Pulse of the Fashion Industry (the pulse of the fashion industry).

The report shows that the process of sustainable development of the fashion industry has slowed down.

In 2019, the fashion industry sustainability process score "Pulse Score (percentage system)" rose from 38 to 42 points, compared with the 6 point increase in 2018, the growth rate slowed down 1/3.

If we continue to develop at such a speed, the gap between the growth rate of the fashion industry and the sustainable development reform process will continue to expand.

Global Fashion Agenda predicts that the global clothing and footwear industry will grow from US $1 trillion and 880 billion to US $3 trillion and 260 billion in 2030, and the total weight of goods will increase from 81% to 1.02 billion tons.

At that time, the sustainable development of the industry will not be enough to offset the environmental impact of production behavior, resulting in not only 8 UN sustainable development goals, but also the Paris agreement to curb global warming.

The report suggests that in addition to developing new technologies, governments and enterprises should cooperate closely. Investors should also urge investment enterprises to speed up the pace of sustainable development.

In addition to protecting the environment, enterprises that actively promote sustainable development reform will also be favored by consumers.

The Boston consulting firm's survey of consumer sustainability shows that:

• 75% of respondents said that sustainable development is very important.

• From 2015 to 2018, social media mentioned that the growth rate of "sustainable development" was faster than that of social media articles by 30%.

• The way people access to environmental information is as follows: 35% search online; 31% through social media; 29% through newspapers or magazines.

• 50% of respondents knew the importance of environmental protection through the details of climate change; 49%, through natural disasters.

• More than 1/3 of respondents said they had changed the frequently patronized brand to a more social responsibility company, and more than half of respondents said they would make the same choice in the future.

• 7% of respondents believe that the brand's sustainable development is the key to their shopping.

Morten Lehmann, chief sustainability officer of Global Fashion Agenda, said the results imply that all enterprises in the fashion industry need to carry out sustainable development reform as soon as possible and speed up reform.

Although reform efforts are closely related to the leadership and decision-making of enterprises, they still need the assistance of decision-makers and stakeholders in the whole system.

"Gorgeous" has always been very concerned about the sustainable development of the fashion industry. We also launched the "global sustainable fashion monthly" to help brands, retailers and manufacturers understand the sustainability of global fashion.

Please click on the latest issue of the monthly report.

About Global Fashion Agenda

Global Fashion Agenda is a non-profit environmental protection organization headquartered in Copenhagen, Denmark. It is committed to promoting the concept of sustainable development in the fashion industry.

In addition to organizing the annual Copenhagen Fashion Summit (Copenhagen fashion Summit), they also work with the Boston consulting company to introduce the fashion industry report "Pulse of the Fashion Industry" each year.

Global Fashion Agenda strategic partners include H&M, Kering (Kai Yun group), Nike, Li & Fung (Hongkong Lifeng group), Sustainable Apparel Coalition, and so on.