Metamorphosis To The Result: In The First Quarter Of 2019, The Nine Herd Kings Who Broke Through Their Own Path Had A Turnover Of 800 Million.

In April 25th, King Mu announced the first quarter of 2019.

During the reporting period, the total assets amounted to 6 billion 220 million yuan, an increase of 2.24% over the end of last year, and the net assets of shareholders attributable to listed companies increased by 4 billion 700 million yuan, an increase of 6.17% compared with the end of last year. The operating income was 800 million yuan, an increase of 7.2% compared with the same period last year. Net profit attributable to shareholders of listed companies increased by 270 million yuan, an increase of 40.12%, of which the net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 150 million yuan, or 17.11%.

In the first quarter, there were 703 JOEONE outlets, including 11 new businesses, 7 closed houses, 1690 stores, 23 new businesses and 45 closed stores.

VIGANO has 12 outlets and one house closed.

NASTYPALM has 15 direct outlets, 2 new outlets, 2 closes, 17 stores, and 3 outlets.

ZIOZIA has 87 direct outlets, 5 new outlets, 27 franchises, and a new one.

FUN has 89 direct outlets, 3 closes, 120 franchises, and 5 new outlets.

During the reporting period, the battalion store gained 308 million yuan revenue, an increase of 5.25% compared with the previous year, but the gross margin decreased by 2.33 percentage points to 64%, while the franchisee earned 387 million yuan, up only 1.46% from last year, and the gross profit margin was only 52.71%.

In terms of profitability, the total number of outlets is significantly better than the total number of franchisees.

From the brand perspective, JOEONE realized revenue of 670 million yuan, an increase of 0.19% over the previous year, and gross margin reached 56.82%, 1.99 percentage points lower than the previous year.

FUN revenue of 61 million 616 thousand and 800 yuan, an increase of 10.80%, gross margin of 62.44%, an increase of 0.47 percentage points.

ZIOZIA has a revenue of 29 million 180 thousand and 500 yuan and a gross margin of 73.16%.

NASTYPALM operating income was 7 million 833 thousand and 100 yuan, an increase of 340.95%, but the gross profit margin was low, only 17.27%, a decrease of 30.8 percentage points.

VIGANO operating income was 31 billion 775 million yuan, an increase of 71.62%, gross margin of 70.94%, and 0.23 percentage points reduction.

J1 operating income of 2 million 563 thousand yuan, a decrease of 63.48%, gross margin increased 50.77 percentage points to 77.44%.

From the point of view of sales channels, offline sales are still the main sales channels of nine Mu Wang, and 710 million yuan of business revenue accounts for 91.39% of total revenue. Online sales account for 8.61% of total business revenue, which is 67 million 53 thousand and 300 yuan.

Compared with the same period in 2018, online sales have received further attention.

As far as data is concerned, it is not difficult to see that the first quarter of the year was positive, but there were still some problems in profitability.

In order to break through the bottleneck of profit difficulty, the adjustment of stores and the promotion of industry become a way to alleviate the difficulties.

In February, King Mu and KitsuneFrance signed the "shareholder cooperation agreement" and jointly invested in the establishment of a joint venture, fox (China) Co., Ltd., to carry out the business of "MaisonKitsune" brand and "Kitsune" brand clothing, accessories, bags, cosmetics and perfume products in mainland China, Hongkong and Macao.

The signing of the agreement marks the formal entry of the French brand MaisonKitsune into China, and is also an effort made by nine King Mu to improve the strategic layout of "platform, multi brand and all channels".

Investing in stocks has always been one of the growth points for many enterprises.

But investing in stocks is no easy task, not to mention the current stock market environment is not good.

It has been reported that the other consolidated income losses in 2018 were 857 million yuan, or there was a suspicion that the main industry profits would be used to fill the losses of investment stocks.

At the beginning of this month, a wholly owned subsidiary, Cci Capital Ltd, as a limited partner, signed a subscription agreement with Sky WonderlandLimited, a general partnership, to register a limited partnership SPV in the British Virgin Islands.

King Mu invested $20 million to subscribe to a limited partnership of a partnership.

The purpose of setting up SPV is to invest in King Lam fund.

It is understood that the cooperation of the nine herd kings can get the expected return of compound interest 8%/ and the specific excess return.

In the announcement, 9 Mu Wang said that the investment was aimed at obtaining financial investment income. Under the premise of guaranteeing the funds needed for daily operation, it used free capital to make financial investments to improve the efficiency of fund utilization.

Whether it is investing in stocks or opening up new businesses, it is all the way for the king to break through himself, but it remains to be seen whether he will be able to go on to become formal in the future.