Is The Aging Society Approaching? Is Our Adult Incontinence Supplies Industry Ready?

According to the survey, the market size of domestic adult diapers has exceeded 6 billion yuan, but market penetration is still far below the world average permeability of 12%.

It can be predicted that with the development of China's economy, the aging of society and the change of the concept of old consumers, China's adult incontinence products will have a rapid development of "blowout" under the condition of low base.

It is estimated that the market penetration of adult incontinence products will increase to 10% by 2020.

For fast-paced social life and the structure of family members with fewer children, adult incontinence products are gradually fading away from the embarrassing veil that they are ashamed to accept, and become the category of competing games in the pension market and sanitary products industry.

With the continuous change of population structure in China, the whole industry has entered a period of rapid growth in recent years.

According to the survey, the market size of adult incontinence products in China has exceeded 6 billion yuan, but market penetration is still far below the world average of 12%.

It is worth noting that although our country is getting into the aging society, the adult incontinence products are still mainly confined to severe incontinence or bedridden people, with the constraint of traditional concepts and low permeability. But this also means that the adult diaper industry is still in the incubation period, waiting for the best development opportunity for the outbreak.

However, it is foreseeable that with the development of China's economy, the aging of society and the change of the concept of old consumers, China's adult incontinence products will have a rapid development of "blowout" under the condition of low base.

It is estimated that the market penetration of adult incontinence products is expected to increase to 10% by 2020.

According to the analysis report of 2018 China Adult Diaper industry released by Beijing research and Development Information Consulting Co. Ltd., with the gradual aging of our society, the adult incontinence products market is beginning to usher in an opportunity for development.

According to the international standard of aging, the proportion of the population over the age of 60 to the total population reaches 10%, or the proportion of the population aged 65 or above accounts for 7% of the total population.

According to this standard, China began to enter the aging society as early as 2008. Up to now, China's population aged 65 and over account for more than 11% of the total population.

With the advent of China's aging society, the development of adult incontinence products industry has great potential.

The improvement of consumers' living standard and the growth of disposable income are also important reasons for the growth of adult incontinence products market. In the first half of 2018, the per capita disposable income of the whole country was 14063 yuan, and the per capita disposable income of our country will continue to grow in the future. Therefore, the adult incontinence market will benefit from this, and the market size and consumption will continue to grow.

According to statistics from research institutes, the number of disabled elderly people over the age of 65 who need long-term care in China has exceeded 40 million. Under normal circumstances, the intake of an adult diaper is about 1000ml. The average daily voiding volume of adults is about 2400ml, and daily diapers are about 3.

Although adult incontinence products are regarded as a new industry in China, it is already a mature industry abroad.

Adult incontinence articles are characterized by easy wearing, comfort and comfort. After wearing, they can reduce their mobility and provide professional care for adults with different incontinence.

In some developed countries, the development and popularization of adult incontinence supplies reduce the burden of home care for the elderly, and improve the quality of life of the elderly.

In addition to traditional products, some enterprises have turned their attention to the intellectualization and environmental protection of adult incontinence products.

For example, with the increasing aging of the population in Japan, the number of disposable adult diapers has also increased rapidly. How to deal with diapers has become a serious problem.

Since last year, the Japanese environmental protection department has issued a recycling guide for disposable adult diapers to the municipal government to reduce the growing number of diaper waste.

The guide introduces some of the latest technologies, including how to pform diaper waste into fuel.

Some recycling companies also extract pulp from diapers and convert them into building materials.

At present, Japan's uniya is committed to the recycling of diapers, which is a forerunner of reducing environmental burdens. It is expected that the recycling of recycled resources will be realized in 2020.

The rapid development of adult care in China has attracted the attention of all kinds of paper companies from home and abroad.

As a wholly owned subsidiary of Japanese paper-making products, the Japanese brand of the paper made by the company's brand, Anne Gu, also entered the Chinese adult incontinence market last year. The company's products can meet the daily care needs of people with mild incontinence and moderate and severe incontinence, and bring more choices to Chinese consumers.

At present, China's adult incontinence products market is coexisting with high-end products and simple products, and the competition among international brands, domestic famous brands and local brands is becoming increasingly fierce.

Because domestic consumers' attitude towards adult incontinence supplies is different from baby diapers, they prefer to buy products with high cost performance.

In addition, the proportion of adult incontinence products in the total sales volume of domestic medical institutions is relatively large. In view of market demand and price factors, medical institutions are more willing to cooperate with domestic brands.

Therefore, compared with international brands, domestic brands such as Ann and Kang, Bao adults, COCO reliable and Zhen Qi will have more market space in the field of adult incontinence products.

In addition, adult incontinence supplies enterprises are also expanding the sales channels outside the medical institutions and the electronic business platform. The sales share of the elderly care convenience stores and micro businesses is also gradually increasing.

Li Da Jie, a convenience store near a hospital in Chaoyang District, Beijing, told reporters that in recent years, adult diapers and nursing mats have been selling better and better. They sell dozens of bags from the previous day, and sell dozens of packages a day. Some customers buy one or two boxes, and adult paper diapers have become one of the best selling products in her shop.

An electronic business platform released by our consumer research report shows that adult incontinence products are very suitable for sale through the electricity supplier mode.

Because adult incontinence products involve privacy information such as consumers' health status, a large number of people will have concerns when buying in physical stores, and online purchases can protect consumers' privacy very well.

At the same time, the electricity supplier door-to-door, for the mobility of the elderly group, is also very convenient.

In June last year, Jingdong released the top 10 brands of 618 diaper wipes brand sales. The name of the reliable brand of Hangzhou reliable care product Limited by Share Ltd appeared. This is the first time that China Adult Diaper brand has entered the Top10 industry of diaper industry. It broke the pattern of domestic and international baby diapers brand, and released a positive market signal, which means that the industry is on the eve of the outbreak.

In last year's double 11 Tmall official report, in the adult diaper store rankings, the reliable flagship store ranked first, while Ann and Kang flagship store ranked second, while Zhou adult flagship store ranked third, the hajoy maternal and infant franchise store ranked fourth, and the adult official flagship store ranked fifth.

In Jingdong released the list of double Eleven adult urine pants sales rankings, ranked first in reliability, Ann and Kang ranked second, package adults ranked third, got the rank of four, Kang Furui ranked fifth.

It can be seen that in the context of the ever-changing aging population and the changing concept of life in our country, the relevant practitioners have made joint efforts through offline channels and online platforms to promote the rapid growth of the market size of adult incontinence products, and the market penetration has increased year by year, and constantly refresh the trading records.

It is worth noting that under the impact of globalization, China's adult incontinence products industry will also usher in a stage of pformation and upgrading. Whoever takes the lead in improving quality and winning consumers will win the first prize in the domestic market.

In recent years, Hangzhou reliable nursing products Limited by Share Ltd has not only invested heavily in research and development of diapers, but also built the first enterprise research institute in China, and has launched a series of product R & D with international strategic partners such as Lycra, 3M, GP fiber and Sumitomo Japan. In view of the needs of Asian consumers, the company has continuously innovated and developed a new generation of products in the field of new environmental protection, core upgrading and user experience.

Last year, the Reliable Corp made the adult's diaper "made in Zhejiang" standard as the first straw man. Its formulation, publication and implementation standardized the production of adult incontinence products, enhanced the market competitiveness of products, and improved the technical level of the industry.

In improving user experience, relevant enterprises have done enough work.

The whole day beauty industry (Shanghai) Co., Ltd. launched the new "package adults" adult day and night combination diaper, to solve the incontinence concerns for the elderly with good performance.

The product is enhanced with three dimensional protection and external diapers. It is not only resilient, but also more resistant to pull. From left to right double stereo enclosure, it tightly fits the leg girth, effectively preventing side leakage.

The instant absorption layer made of imported raw materials has the effect of rapid absorption, providing greater convenience for the elderly and caregivers.

At present, the domestic adult incontinence products industry has not yet been fully developed. The penetration of traditional products has not yet been saturated, and consumers' demands have not changed significantly. The product innovation of industrial enterprises in this field mainly focuses on the realization of gender differences, functional subdivision, improvement of personal and privacy, comfort, safety, and improvement of skin health.

In the international market, intelligent adult incontinence products, which have appeared and begun to spread, are the main direction of development in the future. However, it may take a long time to fully accept the domestic market.

For domestic enterprises, the most urgent task is to further enhance the market penetration of traditional products by increasing product innovation and promotion efforts.

According to the market survey data, on the big business platform, the old brand adult diaper brands, such as "reliable", "safe and healthy" and "package adults", occupy the first camp of brand ranking.

As China's adult incontinence products market is still on the rise and has broad prospects for development, many manufacturers are involved in the field of adult diapers. However, the entry threshold of the industry is relatively low, so there may be more related enterprises going into this field in the future, which will result in intensified market competition.

Adult incontinence products have its particularity, which will be affected by various factors. Most buyers at present are pursuing price performance, price oriented consumption, and price is inversely proportional to sales volume.

Reporters searched for adult diapers at different prices on major e-commerce platforms, and found that the overall sales volume of the products showed a low price and a high-end downturn.

Although domestic adult diapers are developing more rapidly in the middle and low end market, there is a lack of appealing leading enterprises in the high-end market, and they are still in the stage of continuous investment in brand resources, and their growth is relatively slow.

Therefore, enterprises can not linger in the low-end market, which will affect the whole industry's innovation and further development.

Generally speaking, the sales channels of adult incontinence products are relatively easy to spread out. In addition to continuing to expand the traditional online and offline sales channels, enterprises should also expand the sales channels of public institutions such as nursing homes, nursing homes and hospitals. These can become the key to improve the penetration rate of trial production, accelerate the development of the industry, and help the market operate healthily and normatively.

It is worth noting that although the domestic adult incontinence products market is selling well, there are still some problems in the high growth of consumption.

Wang Da Ma, a citizen, said she could not take care of herself during her recovery after the operation. According to the doctor's advice, she used adult diapers.

In practical use, she found that adult paper diapers in some physical stores are not only relatively expensive, but also have few varieties.

Sometimes there will be incomplete or even out of stock.

She also wrote a note to reporters: "at that time, I not only need to use adult diapers, but also with special care pads.

Each moon buys adult incontinence products for hundreds of dollars. The burden is really heavy. "

Industry experts say that because of the low popularity rate of adult incontinence products in China, there are some prejudices about their use.

In some developed countries, adult incontinence products are very common. They can be easily bought in ordinary supermarkets and drugstores. The location and quantity of products are also no less than that of children.

Relevant departments and institutions can learn from the experience of developed countries to popularize and promote adult incontinence products, and guide consumers correctly to better understand adult incontinence products and help the industry develop healthily.