Shandong Will Slow Down The Takeover And Focus On Integrating Its Brand First



Qiu Yafu attended the event in Hongkong on Monday.

This latest strategy is revealed.

In the past three years,

Overseas acquisitions of over $4 billion have been carried out, including the French fashion group SMCP, the Swiss luxury brand Bally, the British windbreaker brand Aquascutum, and so on.

On Monday, Chiu Yat Fu said in Hongkong that Ruyi group will focus on integrating existing brands in the medium term, and will only consider buying brands with strong profitability and potential growth in the future.

He said: "I hope that the image of Ruyi group is not only a company that will buy brands.

Of course, if we have the right brand, we will buy it. "

In April of this year,

Completed for Hongkong men

The acquisition of the holding power of the retailer Li Bang Holdings Limited.

Qiu Yafu said that investment will be increased to revitalize the brand of Li Bang Holdings Limited and vigorously develop online channel sales.

Next year, the profit growth of Li Bang Holdings Limited will be greatly driven by the increase in online sales.

Qiu Yafu said: "SMCP group's online sales in China increased by 40% to 50% this year.

It is estimated that Li Bang will achieve similar growth next year. "

Li Bang Holdings Limited is mainly located in Greater China and

It is engaged in the retail business of senior men's clothing and operates the main brand in the global franchise. The Group operates five men's wear brands, including its own famous British men's wear brand Gieves & Hawkes, Kent & Curwen, French menswear brand Cerruti 1881, and franchised Japanese menswear brand D 'URBAN' and British men's wear brand Hardy Amies.

At present, there are more than 250 stores under the group.

In October last year, Ruyi group purchased over four US business segments from the US polymer and fiber supplier Invista at a cost of over $2 billion.

And advanced textile business.

Qiu Yafu said that Ruyi group plans to complete the paction by the end of the year.

Qiu Yafu also expressed his views on the future of the fashion industry at the conference. He said that "change" is the only thing in the fashion industry, and the importance of the season will continue to decrease for the fashion industry.

He also expressed his views on the recently popular shared economy, which he believes will play an important role in the field of luxury goods.

About Ruyi group in International

More information about the acquisition is detailed in previous reports:

In June 2010, it invested about 44 million US dollars to acquire 41.53% of Renown, a famous Japanese clothing company, and become the largest shareholder.

In 2016, it acquired the parent company of Sandro, Maje and Claudie Pierlot, France fashion group SMCP.

The paction price is expected to be around 1 billion 300 million euros, including some debts of the SMCP group.

In March 2017, the British windbreaker brand Aquascutum was bought from Hong Kong listed companies YGM TRADING at a price of 117 million US dollars.

In October 2017, it acquired the clothing and senior textiles business of Invista, the polymer and fiber supplier of the United States, including brands including LYCRA (Lycra).

In November 2017, the Trinity Ltd., a high-end menswear retailer owned by the Hongkong Lifeng group, acquired HK $2 billion 200 million by HK $51.38%, expanding its share price of about 51.38%, and became the controlling shareholder of the company.

In November 2017, it bought the innovative garment design, manufacture and supplier Bagir at the price of US $16 million 500 thousand, expanding the share capital of 54% after the issue, becoming the largest shareholder of the company.

In February 2018, the controlling shareholder of Swiss luxury goods company Bally International AG was acquired from the European investment giant JAB Holding Co., which was controlled by Reimann family in Germany.

In September of this year, Ruyi Group signed a strategic cooperation agreement with the Chinese electricity giant Jingdong group. The two sides will cooperate in the brand entry, unbounded retail, finance, logistics, intelligent supply chain, Jingdong cloud and other business segments. At the same time, they will jointly launch the "Ruyi Jingdong fashion industry innovation and development fund".