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"Cheap", "Exploding Money" And "Rotten Street" -- How Much Misunderstanding Do We Have About The National Tide?

2018/10/22 10:01:00 75

Chao CardCLOTNikeSupreme

For the early years, a red Box logo from exotic Manhattan made the young men and women of the street flare red Supreme on their chest, and then came to the rise of the military wind of Wtaps of six uncles, or the repeated bombardment of VLONE and Stussy.

Trend culture elements

Dominated.

However, we can easily find that our recent trend is coming from Guanxi brothers from China.

Clot

The six foreign military forces led by Shawn Yue and Madness are emerging. All kinds of Oriental elements are in a high speed, blending the trend culture of foreign countries for many years.

And when we choose to wear our own clothes, we often turn our attention to the chao chao brand because of the embarrassment in the street.

"The price is right", "tailored to Asian stature", "fashion elements and styles are native". This once blank domestic fashion market was instantly poured into the hot money of a large number of young men and women. The driving force of capital also made the only free design land one night.

"Tide is the original?" - who we catered to?

Coincidentally, it is not hard to see that nowadays many domestic brands have seen many big brands on the lookbook of single products.

This technology, which is almost plagiarism, is a manifestation of the badness of our design industry.

Anta's so-called "Daddy shoes"

Coconut Yeezy 700

The first look at the Chao Chao Shan products is like seeing the "twin brothers" of the foreign brands in the season. This action has led to many young men and women who want to start with cheaper prices, and have been addicted to the addiction. At the same time, they can not help but let the people in the fashion circles sprout an illusion. "Is the emergence of the national tide in order to fill the vanity of the Chinese people?"

But there is no way to refute the fact that even though there are certain parts of the national tide, there are quite a few of the leaders who are in the same fashion and are doing what they should do.

How to take the local trend culture out of our country and put our culture into a cultural symbol and sell it again, "standing and making money" is their business.

It is because of their existence.

It is easy to see that there are many like

Nike

Such an international brand has been co operating with Clot for many years. There are also many independent brands launched by many domestic brands to win the prestige of the world through overseas fashion platforms.

Nike Air Force 1 x Clot "white silk"

"The tide you wear, I see it on the subway eighty times a day."

As a kind of non imported product, the tide of the country exists in the tidal current circle, and the audiences are some of our usual neighborhood boys and girls. Their daily wear is a kind of easy money trap for some media with a sense of ulterior motives.

The trend of the wind and grass has been deliberately exaggerated by the media, and the tide has become a definite object in people's eyes.

It does reflect that there are many problems in our domestic trend circles, and it also reflects whether there is a lack of positive and unique trends in positive energy direction in our country.

We are glad to see that some of these countries such as Randomevent and NPC are making no effort to match the trend of the masses, but at the same time, the street is not Street products. These countries are generally driving a group of young people to form their own thinking and thinking about how to dress well instead of what to wear.

Randomevent

Later:

The tide itself is not worth discussing, but its main body should be clear about whether their brand positioning caters to some elements which are not related to the trend.

How to define ourselves, how to sell ourselves, and how to move towards a larger platform, we need to do well in every step.

National tide needs attention and precipitation.


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