Promoting The "Going Out" Of Ningbo'S Private Textile And Garment Enterprises

The nineteen major reports of the Party pointed out that we should promote the formation of a new pattern of comprehensive opening-up, focus on the construction of "one belt and one road", and insist on bringing in and going out equally.

Ningbo's private enterprises are well-developed, and the "going out" private capital has been spread all over the world in more than 100 countries and regions. Among them, the total investment volume along the "one belt and one road" account for more than 20%, which has become an important force for China to promote the "one belt and one road" construction.

Under this background, we should explore and promote.

A higher level of "going out" and exploring new mechanisms for cooperation with the countries along the route are of great strategic and practical significance.

The author selects textile and clothing as a traditional advantageous industry in Ningbo, analyzes the challenges faced by Ningbo textile and clothing private enterprises in "going out", and puts forward countermeasures and suggestions accordingly.

Challenges faced by Ningbo's private textile and garment enterprises in "going global"

Ningbo is an important textile and garment production, processing and export base in China. There are more than 3000 textile and garment production enterprises in the whole country, and its products are sold to more than 200 countries and regions.

In recent years, the private textile and garment enterprises in Ningbo have speeded up the "going out" step and achieved remarkable results.

For example, Shenzhou has set up factories in Vietnam and Kampuchea to promote the layout of overseas capacity.

YOUNGOR acquired the famous American brand Hart Schaffner Marx, Taiping bird stake.

To improve product design and continuously promote brand globalization.

But in the "going out" process, Ningbo's textile and clothing private enterprises still face three challenges.

The motive force of "going out" is insufficient.

First, the concept of enterprise is backward.

Most of the private textile and garment enterprises are small and medium-sized enterprises. With the mentality of "where to go and where to go, one step to see", the lack of broad vision and innovative spirit has not created the sense of urgency and sense of crisis in the new market. This concept has become the weakness of the enterprise's "going out" into the "one belt and one road" construction.

The two is opening up to the outside world.

Ningbo has the advantage of natural port, the export-oriented economy is developed, and the rapid growth of import and export volume has met many private enterprises' pursuit of small wealth and immediate security, and lacks the enthusiasm of "going abroad" to invest abroad.

Enterprises' ability to "go out" is not enough.

First, enterprises have fewer independent brands.

Most enterprises only rely on the OEM generation processing mode, lack of independent brands, and no product development team. The core cardinal numbers of design, materials and processes are all in the hands of foreign customers, and it is difficult to achieve "going out".

The two is the low quality control capability of enterprises.

The quality problems of export textile and clothing are still serious, including inconsistent fiber composition and excessive formaldehyde content.

Enterprises lack the awareness of proactive control of product quality, and there is still a phenomenon of foreign retreating due to quality problems. Enterprises' "going global" competitiveness is not strong.

The environment of "going out" is not good.

First, it is seriously affected by foreign technical trade measures.

In recent years, the new regulations of textile and clothing industry have been continuously introduced in terms of standards and technical regulations, which seriously affect the "going out" process of enterprises.

The two is frequent foreign investment.

Southeast Asian countries have attracted large numbers of Ningbo textile and garment enterprises to invest and set up factories because of their manpower and the advantages of European and American GSP.

However, the current industrial chain of the upper and lower reaches of Southeast Asian countries is still not perfect. Most of the textile materials still need to be imported from China, and the pportation cost is high.

In addition, backward infrastructure, inconvenient logistics and pportation and low efficiency of government administrative services also lead to unstable production and operation.

Measures to promote the "going out" of Ningbo's private textile and garment enterprises

Changing ideas and motivating enterprises to "go out".

First, change traditional concepts and improve ideological understanding.

Unified government departments at all levels to understand the participation of private enterprises in the "one belt and one way" construction, and understand the importance of "going out" and the construction of the "one belt and one road" comprehensive pilot area from the perspective of the long-term development of local economy.

We should unify our enterprises' understanding, change the idea of "small wealth and impatience", enhance the sense of urgency and sense of crisis in developing new markets, encourage enterprises to "go out" and broaden their horizons, and promote the innovation and pformation and upgrading of the textile and garment industry.

Two, we should do a good job in policy research and increase guidance and support.

The study promulgated the local supporting policies in Ningbo, and continuously improved the policies such as examination and approval, platform, finance and taxation, and financing, so as to provide effective policy support for enterprises to "go out".

For example, in terms of Finance and taxation, we can provide individualized preferential policies and supporting measures such as financial discount and tax credit to "go out" enterprises. In terms of financing, we can give full play to the guiding role of government funds and form a diversified financing system with government input as the guide, enterprise input as the main body and the whole society to participate together, so as to solve the problem of "going out" financing.

We are committed to pformation and upgrading so as to enhance the ability of private enterprises to "go out".

First, we should promote standards setting and enhance brand impact.

Actively docking the advanced standards of foreign countries, carrying out the standard comparison of textile and clothing products, forcing enterprises to innovate in technology and guiding the development of traditional dominant industries to the high-end of the industrial chain.

Guide and encourage

Associations and leading enterprises have drawn up group standards and actively participated in the revision of national standards and international standards, so as to enhance industrial competitiveness.

Strengthen and strengthen the independent brand of Ningbo textile and clothing, and enhance the voice and influence of "going out" of enterprises.

The two is to focus on quality management and strengthen industrial advantages.

We should guide enterprises to attach importance to product quality and continue to do well in the selection of export quality enterprises in Ningbo.

Support enterprises to carry out technological innovation and management innovation, encourage enterprises to enhance laboratory capability, and better occupy foreign countries.

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We will deepen the construction of state-level export garment quality and safety demonstration zones, and build cluster clusters with industrial scale as early as possible, forming a cluster advantage to drive the pformation and upgrading of enterprises in the whole city.

Optimize the service mechanism to improve the "going out" environment of private enterprises.

First, improve the base construction and create a service platform.

Relying on the State Key Laboratory of textile and clothing in Ningbo, striving for the national textile and clothing risk monitoring center to settle in Ningbo, enhance the quality level and anti risk ability.

Continue to build the largest province.

The information platform of technical regulations and standards, the Zhejiang textile and apparel standard information network, closely tracks the latest developments of the countries along the belt and road, and deals with new barriers that accompany new technologies from the source.

We should strengthen the investigation of the impact of foreign technical trade measures, and take the initiative to visit the enterprises to understand the needs and solve the practical difficulties and problems for enterprises to "go out".

Two is to promote information exchange and strengthen risk prevention.

With the countries along the road, the countries along the road will strengthen the docking of policy communication, facilities Unicom, trade unimpeded, funds and so on, and establish a unified information service platform for Chinese and foreign enterprises to solve the problem of information asymmetry faced by "going out", and promote the benign operation of cooperation and investment between Chinese and foreign enterprises.

Guide enterprises to prevent risks, including early investment environment and market risk assessment, risk response in the investment process, so that enterprises can walk out, walk in and walk steadily, and dispel the worries of enterprises going out.