The First "Light Medical Beauty" Brand Hospital Is Two Years Old.

(2016 Yan Yan Mei Beijing CBD flagship store opens)

At the beginning of the establishment of the brand hospital, Yan Yan Mei brand was first put forward in China. The brand name hospital is the concept of "light medical beauty". This is the original brand of the beauty brand and the most important brand concept label.

After becoming famous in the face of beauty and beauty, there are also some brand chain organizations in the United States. They even rely on Yan Mei and Mei to start their business exchanges and learn from them, and now they are catalyzed by capital.

But Yan Yan Mei does not agree with some so-called light medical institutions in the market. He simply equates the beauty of light with the beauty of skin. Non operative chain, which is mostly the outsider of the trader, does not fully grasp and understand the medical beauty. industry Some of the misunderstandings and misunderstandings of business and rules are for eyeballs, some for making up concepts, and for faster financing.

(2017 Yan Yan Mei - Shunyi central villa branch business opening)

However, as the first brand hospital in China, the concept of "light medical beauty" is very beautiful.

The idea of "light medical beauty" proposed by Yan Mei and Mei is mainly reflected in the innovation characteristics of service products, the experience of beautiful people, and the law of industrial development.

First, on the innovation of service products, most of the main projects are the laser, the line carving, the injection of painless products, the Baez scratch free surgical series and so on. They are designed based on non-invasive or minimally invasive, small pain, quick recovery, natural after operation, and no influence on work life.

Second, starting from the experience of seeking beauty, the only way is to provide elegant treatment environment for doctors and doctors, booking service processes, treatment process, recovery process, all pursuing standardization, humanization, convenience and convenience, one stop service, 1 to 1 exclusive communication, and abandoning the disadvantages of traditional medical aesthetics, such as complex, opaque, long routine, long time consuming, and so on, so as to achieve the goal of "gently coming and walking gently". And launched a cloud service system.

Third, from the perspective of the law of industrial development, the traditional medical beauty in the past gives people a rather heavy impression. People who do not know much will naturally produce negative associations such as "disfigurement, traps, risks, moving knives and bloodstained". The way of source is mainly based on hard advertisements. But with the development of the industry, the demand is expanding and the acceptance is getting higher and higher. Medical beauty has naturally entered the public view, and the coverage rate has increased year by year. Therefore, it is necessary to create a new operation mode, like beauty and beauty, to meet the needs of diversified beauty, to adapt to a broader and popular demand, and to increase the level of experiential marketing, so that the medical service can be more "light".

(2018 the only designated medical beauty chain brand in the sixth international supermodel competition in mainland China)

The above three points are the original intention of Yan Mei's beauty and the difference between other hospitals.

On the whole membership welfare system, Yan Yan Mei has more humanized, more intimate member benefits, continuous member salon activities and small tea party meetings in the hospital, all have some unique elegant experience.

The beauty of beauty was founded 2nd anniversary, which promoted the medical beauty. industry The rapid development has also changed the beauty of medicine. industry The new pattern has gradually spread the concept of "light medical beauty" to enable more beauties to enjoy a lightweight, safe and professional medical beauty service.