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French Cashmere Brand Eric Bompard Or Will Be Acquired

2018/1/9 21:12:00 339

BrandMarketWomen'S Clothing

According to a recent public statement, the French businessman Xavier Marie and the French investment fund Apax Partners and the French investment bank BPI France announced the acquisition of French cashmere.

brand

Eric Bompard negotiation.

The statement did not give specific financial details of the acquisition.

But the investors said they would focus on strengthening online business and international investment after completion of the investment.

market

Performance.

Eric Bompard was founded by founder Eric Bompard in 1985 and has been owned by the Bompard family so far.

At present, the company's actual operator is Eric Bompard's daughter, Lorraine de Gournay.

Eric Bompard acted as chairman of the board.

According to the world clothing shoes and hats net, since the development of 30 years, the annual output of Eric Bompard cashmere sweater can reach 500 thousand, with annual sales of 90 million euros.

Company product line coverage

Women's wear

Men's wear, children's wear, accessories and cashmere products.

According to official website information, the number of direct outlets has reached 56, but shops are mainly concentrated in Europe.

Apart from the local market, France has only stores in Belgium, Austria, Germany, Luxemburg, Sweden and the United Kingdom.

Eric Bompard publicity photos

For Xavier Marie, the acquisition of Eric Bompard is an important part of its own fashion empire.

He was the founder of Maisons Du Monde, a French home decoration company, and has been CEO since 1996 to 2015.

In the past two years, he has shifted his focus to the investment in fashion companies. He has worked as a special consultant and non-executive director in Maisons Du Monde only.

One of his most famous investment cases was the acquisition of France's top fashion brand Paule Ka 80% in September 2017.

Before that, he also invested in shoe group Rautureau.

From the perspective of single investment, Eric Bompard is also attractive for Xavier Marie and the remaining investors.

The relative gap between the brand in the international market and the electricity supplier market makes it seem full of potential.

And the popularity of cashmere brands in emerging markets outside Europe and America has made this potential even bigger.

Italy cashmere brand Brunello Cucinelli has found its sweetness in the Chinese market.

Over the past few years, the Greater China market has been the largest regional sales market for the brand.

2017 in the first half of fiscal year, the brand sales in the Greater China region increased by nearly 35% year-on-year.

LVMH's 2013 acquisition of Italy cashmere brand Loro Piana 80% stake can also be corroborated.

At that time, Loro Piana sold 30% of its sales in Asia, especially in the Chinese market.

The acquisition of Loro Piana is the biggest deal since LVMH acquired the jewelry brand Bulgari in 2011.

The compatibility of Eric Bompard also makes the acquisition a good deal.

In 2015, Eric Bompard once said, "for a family business, expansion requires more financial resources and manpower.

In the next 4 to 5 years, we hope to increase the export proportion from 17.5% to 40%, which includes the part of online sales.

More interesting reports, please pay attention to the world clothing shoes and hats net.

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