How Is The Fashion Industry Turning?

According to the world clothing shoes and hats net,

It once became a new development mode of garment industry.

New hope for industry pformation and upgrading.

Since 2006, 11 years, from first to nearly 2000, fast fashion ten giants blossom everywhere in the domestic market.

However, after several rounds of tossing and turning, we saw chicken feather.

Fast fashion line under the layout of the expansion, all the way to sing a bumpy road!

In 2017, near the end of the year, the fast fashion ten giants still keep the pace of rapid expansion in China.

GAP has 2 new stores and 150 stores in total.

MJst yle6 has 2 new stores and 200 stores in total.

Forever 21 has 3 new stores and 23 stores.

C&A has 5 new stores and 80 stores in total.

ZARA has 9 new stores and 500 stores in total.

MUJI has 23 new stores and over 200 stores.

UR has 29 new stores and over 200 stores.

H&M has 35 new stores and 400 stores in total.

There are 28 new stores and 110 stores in NewLook.

UNIQLO has 55 new stores and 500 stores in total.

The other side of high speed expansion is the continuous news.

Although the new store opened in succession, but the fast fashion scenery no longer, the profit growth rate generally slowed down.

It's starting to hit the fast fashion industry.

The gross profit margin of Inditex group, the parent company of ZARA, has declined since 2013, and even declined to 56.4% in the first half of 2017. In February this year, it also closed the biggest flagship store in China. The H&M group also suffered from cold. Sales in the first 9 months of 2017 rose 7%, net profit fell 20.4%, and the goal of opening 10% to 15% new stores in China every year was also abandoned. GAP group experienced a decline in sales for seven consecutive quarters.

Fast fashion "speed sequela" gradually shows the Internet "fast thinking" bankruptcy.

Consumers are beginning to tire of the so-called fast fashion consumer cycle: buying cheap clothes -- discarding and cleaning up -- buying again.

Various phenomena show that consumption demand has changed, and the "quick thinking" of the Internet has been gradually subverted by consumers.

Because it is fast, it is difficult to be extreme, and itself constitutes the contradiction of the thinking of the Internet, and the problem is very obvious once the traditional garment enterprises use this kind of thinking to expand their business.

Phenomenon 1: rough workmanship is unavoidable embarrassment.

Phenomenon two: plagiarism and replication become incapable of breaking away from bad habits.

Phenomenon three: stereotyped become the impression that can not be reversed.

Anti Internet pformation!

Back to tradition, empowerment terminals, based on the Internet means to do the original business! The garment retailing industry is growing slowly and the market is becoming saturated. Internet thinking seems to be unreliable. Consumers have changed from low price to quality, and enterprises need to continuously improve the quality of products so as to remain invincible in the next "quality war".

First, focus on details and create high-quality products that meet user needs.

Starting from the product, we should refine the process, strictly control the commodities, ensure the quality of the products, gradually adjust the product structure of the brand, enhance the added value of the products, make full use of big data means to collect user data, and decide the mode of product sales with user data.

Two, pay attention to users and enhance store shopping experience.

Clothing retail stores mainly provide sales services. Therefore, to enhance customer shopping experience, we need to start with salesmen, detail the service process, and accurately control the needs of customers.

Only when offline shopping is as convenient as online shopping can we really do a good job in the mobile Internet era.

Three, based on stores, to achieve efficient collaborative management.

Brand can be efficiently managed by electronic commerce, reducing most of the waste of resources.

Create a resource sharing mode for upstream and downstream supply chain collaboration, and achieve significant improvement in the operation efficiency of all links in the supply chain.

More interesting reports, please pay attention to the world clothing shoes and hats net.