Lightweight Luxury Handbag Brand Oliver Cabell Will Expand Shoe Brand

Although it is less than two years after listing, it is "low priced".

"Oliver Cabell", which is launched for the gimmick, is going to make some big changes.

According to the world clothing and shoe net, it recently announced its first round of $1 million 200 thousand worth of financing and announced that it would expand the brand's brand new product category footwear.

This is a business expansion for Oliver Cabell, which has always been interested in luggage and leather products since its inception.

The most special thing in the new business is its weekly strategy for shoes.

According to Glossy news, from November this year, the new product category will be launched with the "one week renewal" mode.

Every Tuesday or Wednesday, the company team will discuss a new style change, including changing new colors or new materials.

This is something like Italy's luxury brand that also faces consumers directly.

It will also launch its own new models every Monday.

Oliver Cabell will launch its new style this week every Friday.

Oliver Cabell was founded in 2016, and founder Scott Gabrielson is in the brand.

At the very beginning, it planned to operate directly in the consumer oriented mode.

All the products of Oliver Cabell are designed independently within the brand, and are produced in Italy factory, and then directly sold online.

The detailed information of its products, such as materials and cost components, can be queried in the official website.

This mode of operation has saved the middleman and the price is relatively lower, thus achieving the brand low price and luxurious positioning.

"The most important thing we learned in the first year is the importance of updating brand products," said Scott Gabrielson, the brand's founder. "We have a sense of brand recognition, but without new products, it's hard for us to keep up the growth of our mouth by telling stories."

He also pointed out that whether the American glasses business Warby Parkers or the American sea brand Aways, investors need support to speed up the market.

Although he has not actively sought outside capital, he has recently been interested in investment companies by technology entrepreneurs. He also wants to seize this opportunity.

For the entrepreneur's name, Gabrielson declined to disclose.

Founder Scott Gabrielson

As Gabrielson said, in order to have more opportunities, brands regard shoes as the next direction of development.

To this end, he also visited the Le Marche leather products factory in Italy, which has produced many accessories for luxury brands and is familiar with the process of producing high quality shoes.

In footwear industry, even with the same production process, there will be different price differences because of brand effect, so the more famous brands, the more profits and prices.

Oliver Cabell said its price tag has been around 2.2 times the cost of production, while some luxury brands have been priced at 12 times.

Footwear has always been a huge and growing market in the field of fashion.

By 2021, the market value of the global footwear industry will reach US $4 trillion and 100 billion, which will increase by 17.6% compared with 2016, according to Euro international data.

Among them, sports shoes are the fastest growing areas of footwear in the fashion industry. This category is expected to reach US $84 billion next year. Sports shoes will also be the focus of Oliver Cabell.

"Our products will be launched in batches, so that the brand can adjust quickly according to the customer's response, which will help to create a topic," Gabrielson said. "The shortage of products will create a sense of scarcity and stimulate consumption.

For example, sports shoes, suppose we have only 10 pairs of this series, and once they are sold out, there may be no more.

Gabrielson will also take an incentive strategy to meet the issue of shoe sales. Consumers can get a product preview, early shopping and discount through sharing friends and e-mail.

At the same time, Oliver Cabell is also launching some joint cooperation funds.

Clothing brands, musicians, athletes, and even some media publications are all brand names. The first cooperation will be released in December.

But in response to such a fast new speed, some people have raised doubts. The small company with 10 people now will have more pressure after receiving new investors. However, the speed of such a rapid update will not exceed the response speed of consumers, leading to the failure to leave a relatively fixed brand impression to consumers.

These questions will not be answered until the shoes are officially put on sale.

More interesting reports, please pay attention to the world clothing shoes and hats net.