CAMKIDS Brand Of Shanxi Animal Husbandry And Children's Clothing Is Relocated To The World Clothing Shoes And Hats Net To Achieve Strategic Cooperation.

At 10 a.m. on May 31, 2017,

The general agent of Shanxi has entered the world clothing shoes and hats net, and the two sides have reached a strategic partnership to jointly develop new markets.

CAM, Camp Above Mountain abbreviation, meaning the camp on the top of the mountain, Chinese plates as "Ken grazing", "Ken grazing" carries the brand concept and spirit, "reclamation" for opening up and innovation, and "herding" represents freedom and outdoors.

CAMKIDS, founded in 2009, is the first Chinese outdoor brand to enter a healthy and happy outdoor lifestyle.

As soon as the brand is launched, positioning the high-end market is rapidly becoming the benchmark for the youth outdoor industry.

The CAMKIDS product line is complete, which can satisfy outdoor consumers' consumption needs for outdoor shoes, clothing and accessories. The product style has a strong outdoor style.

With the trend of fashion design, excellent quality, high value outdoor technology and excellent performance, CAMKIDS is now the first brand in China's youth outdoor sports market.

Because of the camel figure on the early brand LOGO, it was naturally called "small camel".

In 2014, CAMKIDS carried out the brand optimization and upgrading, the English abbreviation of CAM, Camp Above Mountain, implied the camps on the top of the mountain, and plated the Chinese into "Ken grazing". In order to combine the camel image on the top of the hill, the camel image in the logo was pformed into the image design of the mountain peak.

In 2016, CAMKIDS officially launched the use of the Chinese name "cultivating livestock". With the idea of "playing childhood, enjoying the outdoors" as a brand proposition, it is committed to creating a good childhood memory for every family, and to protect children's safety as a mission, and create an outdoor family comprehensive service provider to realize the value of the industrial chain.

CAMKIDS's own brand of Mingwei shoes and Garments Co., Ltd., founded in 1995, is located in the East Asian capital of China and the starting point of the maritime Silk Road, Quanzhou. It is one of the 100 star enterprises of "China Shoes Capital".

After 20 years of intensive cultivation, the company has developed into an integrated and collectivized enterprise integrating R & D, production and sales. Now it owns more than 26000 square meters modern scientific and technological factory building, an advanced production line and more than 1500 employees.

With innovative technology strength, the company has many national utility models, such as skid proof, waterproof and breathable, posture correction and health care, and provides professional outdoor equipment for young people.

Brand positioning -- CAMKIDS outdoor equipment for young people represents comfortable, adventure, myself, eager and liberty, and outdoor sports spirit of personality, freedom, courage and initiative.

Product positioning - specialized outdoor shoes, outdoor clothing, accessories as the supplement, the product pursues individuality, comfort and functionality, and is very outdoor sports breath and design trend.

At present, there are not only physical shops in CAMKIDS, Shanxi, and other cities, but also in the shopping mall route, and enter large shopping centers or shopping malls, such as Wanda, Maoye and other large shopping malls. At present, there are 7 stores in Taiyuan. Shanxi's general generation Mr. Huang Shiquan said that during the next year, he would vigorously expand in Shanxi, set up physical stores, or enter large shopping malls, and start the brand name of outdoor equipment for young people in Shanxi, and become the leader of the youth outdoor industry.

- the image of Xuefu Street store

Xiushui Street shop

- Liu Xiang Mao Ye shop

It is a vertical portal platform for clothing and footwear industry. It was launched in 2007. It has always been the goal and goal of making China's small and medium shoes and clothing enterprises to build the world's clothing brand with Chinese characteristics. Now it has become the top three portals and mainstream media in the footwear industry. The platform can provide more than twenty services including investment promotion, supply and demand, gallery, advertising, online store, media promotion, etc.

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