Online Shop Shopping Bargaining Skills, More "Communication"

The clothing industry is based on the population base industry.

At present, the core of China's population problem is seen from the 17th National Congress of the CPC and the eighteen related policies: no longer mention "stable low fertility level", but emphasize the long-term balanced development of population.

Next, let's take a look at the four major modules of fashion brand marketing path selection and innovation mode.

Nowadays, e-commerce is developing rapidly.

Is becoming the focus of attention in all walks of life.

There are too many brands to start with e-commerce. "Three squirrels" is a successful case.

"Three squirrels" is an Amoy brand. It was launched on Tmall in June 2012, and became the first Chinese Internet food nut sales 65 days later. In the same year, "double eleven" created a miracle of 7 million 660 thousand of daily sales, ranking the first place in China's e-commerce food category.

In January 2013, sales in single month exceeded 22 million, and sales in June 19, 2013 exceeded 3 million. It has been open for more than a year, and has sold over 100 million, and has received another $6 million from IDG company.

This development speed and trend is the realm that countless brands want to achieve.

When assessing the success of "three squirrels", we need to understand two important store operation indexes of "three squirrels": repeat purchase rate is about 30%, word of mouth conversion rate is over 20%.

There is no doubt that we have seen from the success of the "three squirrels" the four major brand marketing strategies, "taking advantage of the situation, Ming Dao, excellent skills and sharp weapons".

Many buyers will go to small and medium-sized sellers to buy things, mostly because small and medium-sized sellers can negotiate prices. Unlike some of the big sellers of the crown, they are not bargaining. Sellers generally do not want to lose customers in order to sell credibility. They usually start asking about paction prices, indicating that the paction has already come to an end. At this time, the discount can be given to meet buyers' psychological function.

You can not immediately quote the lowest price, so that the buyer will feel almost fooled. Your trust in your shop will be reduced, or you may run away from your shop.

Where are the advantages of the product, quality, reputation or price? What is the mentality of the customer? Customers often use the price to measure the quality of the products. At this time, you can say that the quality of the products is absolutely quality, not selling cheap imitation products, giving customers a comfort, so customers will be more dependent on your store.

When the customer offers a discount, it also shows her desire to buy. No matter whether the product can be preferential or not, the attitude must be better. The buyer can not see your expression when you communicate with the customer, but you must make him feel that you are smiling in the language. When you speak, you can bring some pictures with your face. It is not bad for the price to be cut down, but your attitude towards the service is positive, which will increase the possibility of the paction.

And even if he doesn't succeed this time, maybe next time when he needs it, he will come again.

Now there are many promotional products that will give gifts as well.

In exchange, we can do this. Store is ready to make some small gifts and make a link. When the price is not favorable, we can consult with our customers to send a small gift to the customers. Let him take a photo together with a gift and your attitude. He will stay. And the gift shooting is good. Buyers bought a product. We received two good reviews. This is a good one, and it is a match sale. We can recommend a set meal package to our customers. If we can make the first one, we can earn less or even pay for it, and the second is profitable.

There are many customers who want to go too far. When the price is lower than the cost price, they still need a discount or a threat to the bad reviews. We can basically give up. This needs to be felt in the process of communication.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.