Adidas CEO Roth: Is It Not Advisable For The Manufacturing Industry To Return To The US In A Big Way?

Rothd believes that Asia has a deep supply chain.

The prospect of large-scale return to automated chemical plants in developed countries has become a fantasy, which is suitable for the whole sports apparel industry.

During his visit to Asia last week, Rothd said: "our layout is 90% in Asia.

I do not believe that the manufacturing industry will return to Europe on a large scale, so it is totally a fantasy.

It is indeed planned to increase the output of speed factory, which is equipped with robots in Germany and Atlanta.

Earlier this month, Adidas announced that it would work with Carbon, a Silicon Valley start-up, to produce shoes with 3D print soles at a faster pace.

However, Roth said: "I do not think that in the next five to ten years will achieve full automation."

He also said that semi automatic manufacturing in Asia is still significantly faster than any 3D printing technology.

The automatic plant will produce about 1 million pairs of shoes a year, which accounts for only a small part of the 360 million pairs sold annually by the company.

Adidas's largest market is the United States.

There, enterprises are under pressure from the Trump administration to move their production back to the United States.

But Rothd said: "the only thing you get from moving to the United States is political interest, and you will move into a market where you can't do well.

From a financial point of view, it is highly unreasonable and the probability of occurrence is very low.

This applies to the whole industry, not just Adidas. "

China's rising wages and increasing labour disputes have prompted many.

Moving production from the leading Asian manufacturing industry to South and Southeast Asian countries.

However, China was the fastest growing market in Adidas last year, with an increase of 28% in sales.

Moreover, Adidas expects that the Chinese market will maintain "two digit" growth this year.

This gives Adidas a greater incentive to stay in China.

Rothd said, "why do you produce in China? Because of the size of China's market, you hope to enter the market quickly.

I don't care about Chinese jobs. We have been net creators of jobs in China, but these jobs will change over time.

He said that the degree of automation of Asian factories will increase, but some 120 processes of producing Adidas shoes are still stubbornly resistant to automation.

"The biggest challenge facing the shoe industry is how to make robots that wear shoelaces for shoes," he said.

I'm not kidding.

This is still a completely manual process today.

No technology can do that. "

Adidas (Adidas) is a German sporting goods manufacturer and a member of Adidas AG.

Named after its founder Adolf Adi Dassler (Adolf Adi Dassler), he began manufacturing footwear products in heto, Nuremberg, near Adi in the near future.

In August 18, 1949, it was registered under the name of Adidas AG.

Adidas was originally opened by two brothers, and after splitting up, Adolf's brother Dassler (Rudolf Dassler) opened the sports brand puma.

Its classic slogan: "Impossible is nothing".

In March 2011, it launched a new slogan, Adidas is all in, with a total of 160 million euros.

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