The Rise Of China'S Footwear Market Begins To Buy High-End Shoes.

China has become the largest producer and exporter of footwear industry in the world.

China produces 2 billion 400 million pairs of shoes a year, accounting for 40% of the total footwear output in the world.

China is not just

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As incomes grew, Chinese people began to buy high-end shoes.

As the main force of China's footwear market, the annual growth rate of women's shoes market is expected to stay above 12%. The sales growth rate of brand shoes is expected to exceed 16%.

In China, buying shoes online has become the mainstream trend. In 2012, online footwear purchases amounted to 68 billion 700 million yuan, and this scale increased to 185 billion yuan in 2016.

Because Chinese consumers are paying more and more attention to popularity and individuality, the awareness of purchasing famous brand shoes is more and more intense, which brings huge business opportunities to foreign shoe making brands.

In fact, many Chinese also like to buy famous brand shoes when they travel abroad or buy foreign famous brand shoes by purchasing.

Not only that, Chinese people also like to buy local brands.

Chinese people who value the practicality very much like to buy comfortable sports shoes.

"Hui Li" is China's first tire company, and is also popular in China, which is popular with Nike and Reebok brands.

As the shoes in basketball, volleyball, table tennis and other sports meet, the popularity has been gradually improved.

The English trademark of Hui Li is "warrior".

In the 70s and 80s of last century, Hui Li was also chosen as the child's most desirable gift, with annual sales of up to 800 million yuan.

But after entering 1990s, foreign brands such as Nike and Adidas entered China.

Gradually lost popularity, and by 2000 it was almost bankrupt.

In May of the same year, Shanghai Huayi Group continued its lifeline through structural adjustment. Until now, the trademark right of Hui Li still belongs to Huayi Group.

Huayi Group helps revive its life and intends to continue its high brand value.

Huili and other universities located in Shanghai and Shanghai Industrial Design Association, Shanghai design and creative center and other institutions meet, holding sports shoes not only in the sport wear concept, designed at the same time with fashion and health functions such as footwear products.

Back force deployment

The design competition has won over 5000 design cases.

Finally, Huili chose some of the designs to win in the competition.

It is just like the trend of restoring the past in China, and has a long history to boost sales.

After the first flagship store was opened in 2012, sales in the first month alone amounted to 1 million 670 thousand yuan.

China's slump has led to a decline in sales of famous brands such as Adidas. However, sales of local brand rebound have attracted attention.

Yao Ming, a famous basketball player in China, is a representative figure wearing back shoes.

In addition, Orlanndo Bloom, a famous film actor who plays the role of "the Lord of the rings", has attracted people's attention.

With the attention of consumers in the US, Europe and other places, the sales price of force shoes, which originally sells for 2 euros, has reached 50 euros, and has increased by more than 25 times.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.