The Twenty-Fifth JEANSWEST Design Competition -- The Freedom Of Casual Wear Design And Release

It is also the annual JEANSWEST Cup Home - the afternoon of October 26, 2016, the twenty-fifth China JEANSWEST cup casual wear design competition finals. Beijing 751D PARK central hall was held as scheduled. On the sidelines, the 20 group of designers who have been crowding out from the four main parts of East, South, West and North, and their strong professional support teams, are all challenged to the highest honor of this competition.

Gold prize

In the past 25 years, it has been difficult to maintain such a high popularity and competition atmosphere. This is probably the most exciting field that JEANSWEST hopes to rely on the China International Fashion Week platform. This theme is called "wild", wild, wild, wild and wild. It seems that the endless imagination is haunting the theme and gives the contestants an unconstrained design interface. As Yang Xun, the helmsman of JEANSWEST brand, said, "this competition is to get rid of utilitarianism and avoid premature use of the market to tie up young designers. You can, in the state that you are not completely under jurisdiction, show off your skills, show your talent and create your world - so freedom is the most important soul of this competition.

Of course, the concept of environmental protection is an intrinsic parameter of the design theme "wild". JEANSWEST brand has always wanted to become a "brand" brand. So, how to combine the inspiration and technology to show the vitality, bold and healthy side of this competition is Yang Xun's important expectation for it.

Silver Award

The jury still has a strong lineup. Liu Yuanfeng, vice chairman of China Fashion Designers Association, Golden Summit designer Qi Gang, Wang Yutao, President Yang Qibin of Hongkong Fashion Designers Association, and other 7 famous fashion designers at home and abroad made a gold review group in a timely manner to give professional comments on the finalists. The pre competition Steering Committee, which is very impressive, has not received too much killing and blind encouragement. Everything is from the heart and the professional perspective. The judges' guidance to the design works can be seen as knowledge and not only in simple works, but also in many ways.

During the competition, the president of the JEANSWEST cup design elite club was invited to serve as the leader of the competition area. The 20 groups of entries were put on the stage in succession. With the help of different styles of music, gorgeous stage effects and professional show shows, the new design was vividly displayed in front of the audience. Judging from the entire entries, the "wild" atmosphere has been fully expressed, because these entries do show a very publicizing and unruly side. Perhaps all designer works should have such a lively and even Crazy design state before they become mature. This is exactly what JEANSWEST Cup hopes to give them a free stage.

Bronze Award

After fierce competition, under the strict selection of the "golden jury", Li Jiayu came from the Xiamen technology Academy of Fine Arts of Fuzhou University. "Wild Tibet" was awarded the highest honor gold medal of this competition with unique design concept, exquisite garment effect and cutting off the laurel crown.

On the day of the finals, JEANSWEST and its sister brand Phil 2017 spring and summer new costumes show Also synchronized. JEANSWEST casual wear In the naked eye 3D video background set the audience to enjoy the leisurely spring day, simple and comfortable clothing combined with scenes of video, so that the audience seems to be in the comfort of nature, feel the JEANSWEST fashion and leisure wear experience; as the day's finale show, JEANSWEST and Disney consumer goods department jointly launched the Disney Picks (Disney Pixar) 2017 spring summer series concept costumes for the first time in public.

According to the introduction, Disney Picks's 2017 spring and summer series will include elements of animation from "monster University", "Toy Story" and "car racing" and so on. It will create JEANSWEST fashion casual clothes full of childish and dreamy feelings for the customers. The series of costumes will be listed in the end of April next year.

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