Thriving Shopping Malls Can'T Go Back To Prosperity.

In fact, the closed shop tide in department stores has been showing signs since last year.

The closure of department stores is the end of an era, announcing that people's shopping methods are undergoing dramatic changes. It also forces the gold owners who once earned money on the floor to start thinking about where the future road is.

The busy scenes in the mall of Japan, the selling of all kinds of shopping vouchers and even the streets at the entrance of the store, are very emotional.

A ten year old shop in ten years, which has been in operation for 18 years, will be officially closed at the end of this month.

Before, the Parksun Sun Palace store and the Asian Sports Village shopping district's floating shopping center all came out of the sound of closing down. At this point, the three major department stores in Beijing were not spared in the closed shop tide.

According to reports, there were 114 stores in the department stores nationwide last year, including Martha's department stores, Baisheng department stores and far east department stores all over the country.

In the first half of this year, there were Chengdu Hualian Commercial Building, Nanjing eight hundred companion and Changsha joy land.

Wan Jia Li Road store, Chengdu Moore department store Tianfu store, Chongqing NOVO department store Rongcheng store, Shenzhen Tianhong store Shennan Jun Shang shop and many other department stores.

People who live in Beijing for more than 10 years must remember the scenes of people moving up in the major department stores. When the new world in Chongwenmen is not closing up, the parking lot is hard to find, and the queuing line is more than four hours.

People who have stayed in Beijing for a long time have even witnessed the bustling of friendship stores.

Now, how many department stores are or are about to play the story of Zhongguancun Ding Hao and Hailong?

"Go shopping in the mall on weekends, walk tired, have tea, eat a meal, and watch a movie in the afternoon."

Once upon a time, this is an important way for many urban people to spend their leisure time. This mode has also become a classic mode of commercial real estate and has been copied by many cities.

Take the halls shopping mall as an example, it opened its first store in ten mile fort in April 1998. During the glorious period, this store contributed more than the total sales in Beijing area by 30%.

At its peak, there are 9 stores in Beijing.

Yum, which entered China in the same period, has also become a benchmark for the department store industry.

There are also large and small Chinese department stores and one of them, which provide beautiful products for consumers of different classes in China, and become a symbol of China's business prosperity.

However, in just over ten years,

7 of the 9 shops in Beijing have been closed, and Baisheng, which has consistently labeled "tall and high", has begun selling discounts and discounts.

A large number of famous department stores were killed in collectives.

There is still more enthusiasm in people's minds to "go shopping", but it has become a past.

Data show that the size of the online retail market has increased from less than 1 trillion yuan in 2010 to 3 trillion and 200 billion yuan in 2015, which has a great impact.

You can stay home and spend 24 hours with your cell phone to enjoy the pleasure of buying and buying. You don't have to worry about getting out of the weather. You don't have to worry about parking or parking. If you want to click on the search button, you don't have to queue up for payment. You can't be satisfied, but you can change it for seven days.

The word "chopped hands" has emerged in recent years, which is enough for consumers to love and hate Internet merchants.

"Offline shop and goods online ordering" has become an essential shopping skill for more and more people.

Nowadays, many people go shopping to try on and try out. This is because online stores have price advantages. On the other hand, they can wait for express delivery, and who is willing to walk upstairs and downstairs with their bags? From this point of view, the physical shopping shop is not only facing the economic challenges brought by the network, but also becoming a free experience shop for its landing.

However, if the traditional retail industry struggling on the death line pushes full responsibility to the electricity supplier, it seems that there is also a sense of shirking responsibility.

Compared with China, physical businesses in the United States and Japan are not as weak as China. From 2015, compared with 2014, the consumption structure of Chinese residents' outbound tourism has become the preferred place for Chinese people.