Wensli Highlights, Let The World Fall In Love With Chinese Silk. 2016

WENSLI wonderful silk debut

In October 14, 2016,

WENSLI Wan silk Lee has participated in Hangzhou Silk Fair for 17 years. As a signboard brand in Hangzhou, at the G20 summit held just a few years ago, it also prepared various kinds of handkerchiefs, embroidered pictures, table flags, handbags, handkerchiefs, quilts and pajamas of the president's wife.

This exhibition, Wensli mainly brought two features and highlights:

First, the products of the G20 summit.

Secondly, a product that has just been researched and developed this year is the theme of the wedding. It is a classic allusion: a big family in the south of the Yangtze River. If you have a baby girl, you will plant a camphor tree in the courtyard. When your daughter arrives at the age of marriage, the Cinnamomum camphora grows.

If the matchmaker sees the tree outside the courtyard, she knows that the family has a girl to marry.

When the daughter was married, the family had to cut the tree down and make two big boxes, and put silk as a dowry to persuade the two sides to stay together (two boxes of silk).

According to the rhythm of RV, the design is pformed, and the outer layer of the box is made of silk, with hundreds of pictures on it, which symbolizes happiness and happiness.

Wensli Wan Shi Li silk products, in addition to providing gifts to group buying and selling as gifts, there are retail channels, and can also be circulated as national courtesy, customization and other channels.

There are 3 brands in Wan Shi Li, the brand is positioned in the middle and high-end, dedicated to create light luxury brand, and the process design is very exquisite, has its own design team.

For example, the box product is designed for the company, and then the manufacturer will cooperate for production and processing.

At present, the sales area is mainly in Jiangsu and Zhejiang provinces, and is currently committed to developing the retail sector. At present, there are about twenty shops online.

Online channels also include mobile phone shells, silk mask and so on.

And in Tmall, Taobao built a brand official website, WeChat public platform and other Internet channels for promotion.

However, so far, the traditional sales channels are still better than online channels in view of the experience brought by the shops under the silk line.

Ms. Zhao Ran also gave us some tips on how to better maintain silk objects, as well as special exhibits on the spot.

We look forward to Wensli's more brilliant debut in 2017, and more Wensli's follow-up report on silk fabrics.