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What Does CONVERSE CONVERSE Rely On Globally?

2016/10/2 11:21:00 100

CONVERSEBrand StrategyCONVERSE

CONVERSE CONVERSE, how to say? Actually, it is a brand without any technical content.

But its family's feelings and cultural atmosphere are very strong.

Why do so many people like CONVERSE? The most important thing is that the price of their home is very cheap.

What kind of brand is CONVERSE? CONVERSE is one of the top sports brands in all casual shoes.

In 1908, Moore Converse, a professional manufacturer of basketball shoes, was founded in the Springfield, Massachusetts, by Converse. ALL STAR was born.

CONVERSE Converse was named after its founder, Moore Converse, according to her surname CONVERSE.

The core concept of its brand is to inspire creativity.

In 1917, the ALL STAR canvas shoes were officially launched. With its wild and uninhibited design, it became popular all over the world.

In 1923, he signed the autograph of basketball star CHUCKTAYLOR with athletic talent and eloquence.

ALL STAR canvas shoes, which restore the old, popular and environment-friendly, are the spiritual symbols of American culture. They are free and unconstrained in their dress patterns and become loyal partners of young people pursuing their own fashion.

And as the originator of sports shoes,

CONVERSE

It is often possible to reinterpret the new works of contemporary style from classic works. Naturally, CONVERSE has extended the fashion tentacles to the children's circle, and has prepared a full range of shoes and costumes and accessories for these independent minded children.

It has positioned the children series to 2-16 year old children, including accessories, shoes, clothes and caps.

Converse products are actually divided into four series - Star and Chevron: this series is the flagship.

Basketball shoes

And this series is characterized by a star and arrowhead on both sides of the vamp.

JACK PURCELL: it is commonly known as "Open Laugh" (named Jack Purcell, the outstanding badminton player of last century); ALL STAR: I believe you all know something about it, also known as Chuck Taylor (named Mr. Chuck Taylor, the great basketball player of last 20s), in order to commemorate his promotion of basketball and Converse brand, he named his biggest selling brand in his name.

And now listed in the Chinese market are ALL STAR (All Star classic canvas shoes), JACK PURCELL (opener laugh), CONS (skateboard sports shoes) three major series.

All canvas casual shoes have always used the best code, the best quality canvas, two-sided strips, primary rubber and fine mesh cloth. They are durable, and emphasize the natural material and environmental protection concept when they bring forth new ideas. They are known as "Rolls-Royce" in shoes.

Actually, Jack Purcell is a person's name. This man was a badminton player who was active in Canada in the last century. He improved the original Converse shoes according to the needs of badminton.

He is the original CONVERSE canvas shoes "armed version", with rubber material on the toe.

Sole

It has become a very flat sole. Most people may look at this pair of shoes who value the toe of their shoes very much. They feel very funny. When they start laughing, they laugh quickly, and the original Converse is still very reserved.

I think the interesting thing about this pair of shoes is that the Logo of Jack Purcell, for the first time, didn't feel anything, just two triangles, but later I realized that it was the meaning of the beard on the male's lips. Ha ha, suddenly let me have a good impression of the pair of shoes. The person who came to the original 70 years ago was already very "Cute" and made such an interesting Logo on the shoes.


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