Mr. Kan Detonated The Flash Shop Trend: Both Selling And Fun.

Recently, American fashion star and rap singer Kanye West has opened 21 flash stores in many countries around the world, causing the attention of western fashion circles and major media.

According to foreign media reports, this is not the first time that Mr. Kan has sold his own brand shoes and clothing products in the form of flash shop.

In the first half of this year, he had successfully tested water in New York, Losangeles and Paris. Only a flash store in New York produced nearly $2 million in sales in just a few days.

This time, Mr. Kan released the detailed address only 24 hours before the opening of the flash shop, but there are still many fans coming from other cities and waiting to queue up overnight. The selling scene is also very popular.

Reporters learned that in addition to Kan Chao such as the tide of people and some tide cards to flash shop as a way to sell new products, many e-commerce platforms, international brands have also played flash, the United States retro fashion ModCloth, old Buddha's luxury electric business InstantLuxe, handicraft Etsy, Adore brand Me, jeans

Levi 's, Italy luxury brand Fendi and so on are all down.

Some people have pointed out that sales are not the ultimate goal of their fast start shops, but the psychology of "young people always want to have big news" can never be wrong.

The best result is that businessmen set up a purposeful interaction with consumers at low cost, which makes the brand image deepen in people's impression, and with the help of social platform information dissemination, it is not impossible to create a single product explosion and sell like a flash shop.

What is a flash store?

According to reporters, "flash shop", also known as "guerrilla shop", comes from the English phrase "Pop-up Store", which can be understood as a short-term business.

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It is a relatively new form of retail business, usually setting up temporary shops in the developed areas of the business, for businesses to sell brands in a relatively short period of time (a few days to a few months), interact with fans, and seize seasonal consumers.

It is reported that the world's first flash shop was born in New York in 2003, and was founded by Russ Miller, founder of marketing company Vacant, to sell limited Dr.Martens shoes.

In 2004, the Comme des Garcons flash shop opened by Japanese designer Wakubo Rei quickly became popular and swept the world.

There are two main characteristics of the flash store: first, the display of goods may be the first time, or even the latest design has not yet been large-scale production; second, not for sale purposes, publicity brand, design and test the water market is the key.

For example, before the new product market or brand enters the new market, businesses will launch new products in the form of flash store, not only to test at the lowest cost.

The acceptance of products is also a good marketing activity.

We can see from all kinds of brands, designers, Chaozhou people, and the electricity suppliers that we can see that a successful flash shop must stimulate the young people's fascination with fleeting things under the premise of controlling costs.