In The First Half Of 2016, The Revenue Of Lilang Was 1.174 Billion Yuan, And The Sales Of The Main Brand LILANZ Accounted For More Than 90%

On August 8, lilanz The performance announcement for the first half of 2016 was released, which said that the revenue in the first half of 2016 decreased by 1.2% year-on-year to 1.174 billion yuan, and the net profit was 266 million yuan, a decrease of 3.9%. The main brand "LILANZ" recorded a net profit of 276.0 million yuan (the first half of 2015: 293.7 million yuan), a year-on-year decrease of 6.0%; Net loss of sub brand "L2" is RMB 10.6 Million yuan (the first half of 2015: net profit of 4.7 million yuan). Lilang said that the impact of weak consumption and fierce competition in the first half of the year was inevitable. In addition, the retail performance of the group's products was affected by heavy rains and floods in June and July.

Lilang said that the sales of the main brand "LILANZ" rose slightly by 1.1% to 1094.9 million yuan; The sales of the sub brand "L2" decreased by 25.0% to 79.0 million yuan. Due to the unsatisfactory retail performance of "L2", in order to reduce the pressure on distributors, the Group repurchased about 9.5 million yuan of old inventory from distributors in the first half of 2016. The sales of "LILANZ" and "L2" accounted for about 93.3% (the first half of 2015: 91.1%) and 6.7% (the first half of 2015: 8.9%) of the total revenue respectively. In various products, jacket It is still the main sales product, accounting for 61.4% of the total revenue (In the first half of 2015: 58.9%), sales increased by 3.1%. The sales of accessories increased by 3.5%, including 9.1% for shoes, reflecting that the new shoes launched were more accepted by the market.

In terms of stores, the Group had 2935 stores in the first half of the year. The number of retail stores of the "LILANZ" brand decreased by 10 net, mainly due to the closure of inefficient stores in response to the actual operating conditions and the decrease in the number of stores in department stores. The number of retail stores of the "L2" brand has decreased by 40. The key markets of "L2" - Henan, Shaanxi, Hunan and Hubei are also facing integration 11 stores were closed, and 13 stores were closed in four provinces.

Lilang said that the Group will continue to implement the strategy of "improving quality without increasing price", strengthen competitiveness by improving the originality and cost performance of products, and strive to win the market with products. The Group also continued to strengthen the management of supply chain and retail channels, so as to improve the channel monitoring ability and operational efficiency. However, the impact of weak consumption and fierce competition is inevitable. In addition, due to the rainstorm and flood in June and July retail Performance is affected.