La Natsu Bell Clothing Investment And Operation Brand " Tanni"

Shanghai La Natsu Bell

Limited by Share Ltd announced that its wholly owned subsidiary, Shanghai La Xia Business Management Co., Ltd. has entered into an investment cooperation agreement with the quality fashion women's Clothing Co., Ltd (Niologie Limited), and has invested 20000000 yuan into its wholly owned subsidiary, Beijing proud Trading Co., Ltd.

After the completion of the paction, Shanghai La Xia Business Management Co. Ltd. will directly hold 16% of Beijing's proud trading company.

Beijing proud Trading Co., Ltd.

"Tanni" originated in Hongkong. It is a high-end garment that covers women's clothing, handbags, shoes, jewelry and household products.

Lifestyle shop brand, striving to highlight the European style of exquisite romantic style of life.

One of the most distinctive features of the brand is the flower design and development capability. The team from the British professional flower group exclusively designs the flower edition for Tanni, and has the most keen fashion sense of smell brand professional designer team, carefully uses the flower pattern design to pmit the brand gene, leads the trend trend, displays the brand unique individuality and the charm; moreover, the professional purchasing team has collected the most fashionable quality products from France, Italy and Spain, and enriched the tanni product portfolio.

Brand target customers are women with cultural connotation and elegant taste from 25 to 40 years old. They have a certain awareness of brands, pursue higher quality of life and desire to enjoy life.

Since its entry into the mainland market in 2010, Tanni has been highly recognized and concerned by the market at an alarming rate.

It always adheres to the brand concept of "embrace innocence" and hopes to bring you a unique flower printing world with a unique style.

The Tanni professional designer team uses the exclusive flower version of the British exclusive design, carefully using the special flower pattern to convey the brand gene, and display the unique personality and charm of the brand.

The Group believes that the investment cooperation accords with La Natsu Bell's product centered, brand oriented concept of "fashion and quality", and helps the group consolidate its leadership in the Chinese apparel market.

Since its establishment in 1998, the group has been committed to the design and sale of popular fashion apparel, and has accumulated rich experience and market recognition in this field.

The investment tanni brand has a mature elite women's clothing design, management and marketing elite team. The product has strong personalized characteristics, and sales way meets the requirements of the new generation of consumers for shopping experience. In the past few years, it has achieved a higher level than the industry.

La Natsu Bell's investment in tanni brand can further enrich the product portfolio of high-end products and speed up the development of multi brand strategy. Tanni brand can also achieve rapid expansion of scale and profit margin by virtue of La Natsu Bell's strong pipeline and supply chain management capabilities.

Mr. Wang Yong, executive vice president of La Natsu Bell, said: "with the constant evolution of the fashion trend and the higher demand of consumers for shopping experience, the clothing retailers need to adjust their sales mode, so as to seize the opportunity and expand the market share in the fierce market competition.

Tanni brand has independent design team, personalized products, stable domestic and foreign product pipeline, excellent marketing system and fast and stable logistics response system, which is in line with the high demands of consumers in terms of quality, service and personalization.

La Natsu Bell is investing in the high-end fashion brand tanni, which is icing on the cake for the group, carrying out the multi brand strategy and expanding the layout of the women's clothing market.

In the future, the group will continue to actively look for appropriate opportunities in the domestic and overseas markets to invest in high-quality fashion brands in the market.