Shopping Center: The Clear Line And The Dark Line Get Together, The Flow Of People

According to statistics, there will be more than 30% shopping malls in front of the fountain, green space and other landscapes, more than 40% shopping malls in front of it is a vacant Plaza, the other 20% shopping malls in front of nothing.

Don't think this is just a different sense of beauty. In the view of market operators, there are huge differences in economic value.

Gathering popularity and attracting people is always one of the most important requirements of shopping malls.

The reason why most of the projects are left open in front of the public square is to attract tourists.

But for shopping malls, interior design is the highlight.

The "business line" is a familiar technical term, but many people call the moving line design a clear line that the customer can see. In fact, there is a backstage hidden line that the customer can not see. The combination of the two can maximize the role of drainage and increase turnover in the shopping mall.

The commercial integrated body should be designed through a reasonable, scientific three-dimensional and plane line design, and follow the three principles of "accessibility, clarity and sense of direction" to maximize the volume of passenger flow through the storefront, and the sales volume is directly proportional to the volume of passenger traffic.

For large commercial complexes, plane and vertical traffic constitute the important traffic nodes of the internal pedestrian flow, and the reasonable planning of the project plays a key role in drainage.

According to the above principles, the open line can be divided into four categories.

Ring, moving line, cross or T line and complex moving line.

The single line is considered to be the best design in the industry, that is, in a rectangular shopping mall, walk from a wide head to the other end of a single line.

This kind of moving line looks simple, but has many advantages. Its single moving line makes the line of vision unobstructed, easy to stimulate consumption, and high safety. Fire inspection is easy to pass.

The single line is required for the shopping mall's depth and block shape, so many shopping centers are difficult to make single line.

Therefore, the circular moving line is widely used. The circular moving line is about to vacate in the middle of the shopping mall, and the walking route is surrounded by the shopping mall. The advantage of this design is that it does not go backwards, but the drawback is that there may be a landscape or a column blocking the line of sight after the middle vacancy. It is difficult for people to see the opposite shops, and because the middle ground is a "sub safety zone", it is more difficult to meet the fire examination and approval.

But for large quantities of projects, the ring line is a very clear layout, after all.

There are many shops, which can not be single ended.

Shanghai global port is the ring line design.

In order to improve fire control examination and approval

To avoid shops' line of sight blocking, cross or T word line generation.

This kind of moving line draws crossed crosses or T characters on the diagonal line of the shopping mall. Passenger flows by cross or T characters. When people walk to the intersection of shopping centers, all shops are at a glance. Because there is no "sub safety zone", fire fighting is easier to pass, but the drawback is that people need to go backwards.

Vanke in Shanghai Qibao shopping center is cross moving line, Hangzhou the Mixc is the T character line.

The compound line is the collection of the above lines, which are common in many shopping malls in Dubai and Canada.

"It is difficult to generalize. If it is a living community shopping mall, it is suitable for ring line design, because for nearby residents, it is already very familiar with the location of each shop, even if the line of sight is blocked, it is no harm. Residents need to go through shopping malls quickly without turning back.

The core shopping arcade is suitable for the cross and T lines, because the brand inside this kind of project can not be sheltered. Although the road back is a bit tired, the key is to increase sales.

There are also some projects at the crossroads that are very suitable for cross moving lines, because people sometimes pass the shortcut through the shopping malls, which increases the possibility of passenger flow and consumption for the mall.

Retail veteran said.

Besides, the dark line, which is invisible to consumption, is closely related to the operators.

As a pioneer shopping mall, it has rigid requirements for receiving lines, warehouses and unloading areas. Therefore, in the backyard of the store, there must be about 1000 square meters of unloading area, and the unloading area should be designed with 4 meters high and 12 meters long channel line, and a large truck turning corridor for distribution vehicles to enter and exit.

If the high-end shopping center introduces small and medium-sized import supermarkets, the number and height of the rear line will be smaller.

In addition, dentistry and other medical formats need to design specialized medical sewage lines.

The most important thing behind the scenes is the design of restaurant backcourt. As shopping centers increasingly emphasize experiential consumption, the proportion of catering business has increased from about 10% in the past to about 30%, which means that the shopping mall should focus on the design of catering backyard special dark line.

But the problem facing the industry is that, because of the rentable rent level, the catering industry is often located in the adjacent area with the training institutions and the two or three line brand clothing, so the hidden trouble such as fumes, peculiar smell, even rats and so on, will be "string" to other nearby formats.

For example, there are training institutions and restaurants in Shanghai Wujiaochang tri shopping mall wall, which leads to rats.

It depends on the operation and management of the shopping mall. The operation team of the shopping center of about 100 thousand square meters includes the administrative, marketing, engineering, cleaning and security departments, including cleaning and security or outsourcing or self operation. If the outsourced department does not need to set up shower rooms and other equipment, it can save costs, but personnel management or influence. And the shopping mall has to solve the combination format. The backcourt contradiction needs to be dealt with through strengthening operation management, or the owners are willing to sacrifice the front business area and increase the backyard area to enhance the background operation.