Capital Predators Are Ready To Go To Dongzhimen.

In the period of stock disputes, regional advantages favored Dongzhimen Guosheng, but they were all stranded due to asset problems.

Dongzhimen Guosheng, which has been unable to enter the market for many years and has been troubled for many years, is a typical non-performing asset. China XinDa is best at bad assets management.

Eight years of bad end, the salted fish is expected to turn over.

Reporters learned yesterday that Dongzhimen Guosheng disk side China XinDa Asset Management Co., Ltd. (hereinafter referred to as "China XinDa") intends to cooperate with the Joy City team to revitalize the project.

Under the policy of limiting the construction of large businesses in the core area of Beijing, the location advantage has become the biggest weight for many years to get the real estate developers in Dongzhimen. However, the value of location granted to the project has also been tested whether the two sides can reach the key cooperation price.

According to the annual development report of China's commercial real estate industry (2015/2016), the number of commercial properties that sell on the market has increased significantly. However, due to the unrealistic overestimation of the value of commercial property by developers, a large number of projects are waiting for the price to rise and there is no market price.

But the industry generally believes that the peak of the future commercial real estate assets shuffling is imminent.

However, the diversification of commercial real estate exit channels has always been a major obstacle to the development of the industry.

From Guo Hao to China

After that, China's XinDa sought help to rescue the worst.

According to a person familiar with the matter, China's XinDa hopes to introduce the third party company to revitalize the Dongzhimen project. The entry team may be the Joy City, and the two sides are already negotiating.

In August last year, guhao China sold Dongzhimen pportation hub project Guosheng Center for 10 billion 500 million yuan (including 4 billion 563 million yuan in cash and 5 billion 937 million yuan project creditor's rights). Asset Management Co China XinDa won the project.

China's XinDa, which has a lot of experience in the operation of non-performing assets, has a blank on commercial operation. The above said that China's XinDa hopes to regenerate the Dongzhimen project through entrusted management.

Yuecheng real estate is looking for light assets projects in Beijing. Both sides are interested, but there is no result yet.

Reporters contacted China XinDa yesterday, the staff said, the rest of the relevant departments need to be contacted another day.

However, a person in charge of Yuecheng real estate confirmed the news. The source said that the real estate company was communicating with many companies, and the Dongzhimen project was also there.

Last year, the two sides had contacts, but the project is more complex and needs a lot of research and analysis. Cooperation will not happen overnight.

"The location of Dongzhimen project is good, sooner or later, it will be revitalized.

Both sides will have expectations for the project, and the key to success is the price. "

Steady development of the Joy City real estate speed expansion, announced last year after the output management mode to accelerate the nation to find projects.

In the first tier cities, especially the base camp in Beijing, the joy city hopes for more projects to land.

It has been staying here

The pleasure city of finding a project has no longer excluded the development potential area.

Beijing Business Daily reporter learned that joy city also consider looking for opportunities in some commercial depressions in Nancheng, and build and develop themselves by taking the land.

At present, the Joy City real estate in Beijing has two items: Xidan Joy City and Chaoyang Joy City.

Xidan Joy City is the highest rental income item in the grand Yuecheng city. The rental income last year was 626 million yuan, with an average rent of 1072 yuan / month / square meter.

The rental income of Chaoyang Joy City is 465 million yuan, with an average rent of 321 yuan / month / square meter.

stay

During the period, the location advantage made Dongzhimen Guosheng popular, but all of them were stranded due to the acquisition of asset problems.

Dongzhimen Guosheng, which has been unable to enter the market and has been entangled in disputes for many years, is a typical non-performing asset. XinDa, the best seller in China, is good at bad assets management. If it can join hands with the great joy city team who is good at commercial operation, Dongzhimen Guosheng will really welcome the rebirth.

In the East and West Fourth Ring Road of Beijing, it is forbidden to add more than 10 thousand square meters of large business.

Although Dongzhimen's pport hub has about 80 passengers per day, it is not difficult to save Dongzhimen Guosheng project, especially for the surrounding complex business environment.

Prior to that, Guo Hao China defined the Dongzhimen project as a comprehensive real estate development project with a total construction area of 510 thousand square meters, including shopping centers, Twin Towers office buildings, apartments and hotels.

At present, the shopping center is divided into two parts, and the original Guosheng investment center is replaced by BAE Hui discount mall.

Guosheng center's planned orbit is positioning "international, fashion and trend". The existing BAE Hui discount shopping center mainly sells ultra low discount brand clothing.

According to the reporters' information, the project includes 200 thousand square meters of underground, 70 thousand of which need to be operated by the government, which involves the cooperation between the project and the Dongcheng District government.

At the moment, the eastern Ginza MALL and the Raffles square settled in Dongzhimen have passed the incubation period, and the atmosphere of Dongzhimen's fashionable location is basically formed.

If the Joy City team joins, according to the "18-35 year old emerging middle class as the main market, the positioning of young, fashion, fashion and taste" is consistent with the overall tone of the business circle.

From this point of view, if Yuecheng city takes over the operation, Dongzhimen Guosheng will not only be reborn, but also likely to reverse the passive situation in the past ten years.

As for whether the project is still managing output or participating in the stock market, the director of the above Joy City said, "it's not easy to say that the two sides are still in preliminary communication, and have not yet discussed the stage of in-depth negotiations."

In the stock activation period, the commercial real estate circle surface calm actually actually surges.

Part of the plan is to quit, part of which is to accelerate the development of new projects by taking the shortcut of "light assets".

At the end of last year, the blue harbour team entered the Beijing Zhuo exhibition shopping center. However, due to the huge volume of the project, the project has not changed much so far, and there has been a lack of backup for some brands on the floor.

Capital predators are ready to go, industry reshuffle intensified.

Last year was the peak year of Beijing commercial real estate project M & A, which was affected by the impact of electricity supplier and the reduction of consumption demand. Many traditional commercial projects were deteriorating or even losing money.

Some groups and funds with professional operation ability are developing and growing, and waiting for acquisitions, expanding and consolidating their territory.