"Imported Stockings Products" NO.1 Japanese ATSUGI Thick Wood Brand Unveiled In Shenzhen Underwear Exhibition

In ten years, SIUF has gone through a journey from birth to growth, from a small to a big dream.

The 73000 square meter is the pcript submitted by this SIUF.

This means that it has become the largest underwear exhibition in the world with the largest scale, the most extensive coverage, the most complete industrial chain and the most complete category.

2016 SIUF China (Shenzhen) International

On the second day of the opening of the exhibition, Xiaobian had the chance to see women's favorite summer stockings, stockings.

But this stocking exhibition area is not ordinary at all, because in the imported brand socks products, they are famous and beautiful NO.1.

Of course, its name is ATSUGI thick wood.

ATSUGI thick wood from Japan, the parent company - Japan thick wood Co., Ltd., since its establishment in 1947, has become the leader of the Japanese fiber industry, ATSUGI thick wood has become the first brand of Japanese silk stockings.

Thick wood company is one of the earliest enterprises engaged in stocking production in the world. With strong technical strength, it can produce high-tech products such as high moisture absorption, heat release, UV protection, whitening, far infrared and other high-tech products.

At the same time, thick wood company has several world number one:

First introduced seamless nylon stockings.

The world first introduced cored silk panty hose.

The world's earliest all wrapped cored panty hose.

The world first introduced the stereoscopic forming of the stock and used pantyhose with flat cross section.

The world first introduced the high absorbent and wet full core silk panty hose.

The introduction of far-infrared materials to prevent cold panty hose;

With curiosity, I listened to Xiaobian to listen to the thick wooden fashion CEO Mr. Matsuoka Jungxian talked about the story and future of the top stockings brand.

Reporter: what are the characteristics of the exhibition hall when you come to Shenzhen underwear exhibition?

Matsuoka Jungxian CEO: in general, we have franchisees and distributors. The North includes Heilongjiang, Inner Mongolia and the south, including Hainan Island.

Each province has a level agent, and there are 538 counters in the national high-end department stores, but we did not make such a big scene at this exhibition because we were the first to participate in the exhibition. Before we did not know the scale of the exhibition, next year we will follow the counter mode.

Net reporter: you mentioned the franchisee just now, what preferential policies do our franchisees have?

Matsuoka Jungxian CEO: we now have franchisees in China. Now the market in China is changing very rapidly. Franchisees have only a single channel for merchants.

We have to lead them to develop a new channel, and the market is changing so much. Why should we go to drill a channel?

Reporter: what are the main products of the exhibition?

CEO Matsuoka Jungxian:

We have a diamond series, which corresponds to the middle and low end women. Before we came from Japan, we would add a lot of tariffs, and the prices would rise. Later, we found that Chinese office girls like to wear stockings. Their stockings every month are also very high consumption. Later on, we developed flat silk stockings for this situation, so that the stockings are thinner and more pparent. Such stockings will look very good and look very thin.

Ben Wang:

Later stage

And what will be the breakthrough in this year?

Thick wood fashion

CEO Matsuoka Jungxian:

The first is to maintain the channels of agents; the second is the Internet; we now have flagship stores in Tmall, and will continue to do other platforms in the future.

Now that China's department stores are in a downward stage, it is better for us to develop a shopping center. Shopping centers are different from general merchandise stores. They have more choices.

Ben: what is the market share of our ATSUGI thick wood stockings?

CEO Matsuoka Jungxian: in the middle and high-end market, we should move forward. In China's underwear market, I think we need to make a fine differentiation. Socks are now high-end and low-end, but there is no middle end. This is China's characteristics. Underwear is also the same. The purpose of this year's publicity is to know the popularity of Chinese brands, as well as the popularity of foreign brands.

Ben: you are also implementing the Internet plus policy. Do you think this is necessary?

CEO Matsuoka Jungxian:

It is very necessary, because many foreigners do not understand China's Internet. I think China's cross-border electricity supplier and the Internet have been improving.

Ben reporter: now micro business, electricity providers are very angry, will you follow this trend?

Thick wood fashion

CEO Matsuoka Jungxian:

Because we are about to open a WeChat platform, then the network will increase more channels, and will combine online and offline.

Net reporter: now the whole economic environment is not very good, labor and raw materials are rising. Now do you have any plans?

CEO Matsuoka Jungxian:

First of all, imported products will be affected by products. We will try our best to control and do not want to raise costs too much. We will have a quantity.

Reporter: can you talk about your development plan in China 3~5?

Thick wood fashion

CEO Matsuoka Jungxian:

At least 3 years, we will integrate the Internet and offline channels. After 5 years, I want to maintain at least the position of our first importing product in this industry.

Ben Wang:

"

"So hot, do you think the entity store will be defeated by online e-commerce?

CEO Matsuoka Jungxian:

Countries all over the world are in this situation, but the entity store still exists, because people still like to see with their eyes, when you go shopping, you will personally experience that online shopping is mainly due to the lack of time at ordinary times, and the product of the physical store will be updated, and it will continue to develop.

Reporter: what are your views on the future development of this industry?

CEO Matsuoka Jungxian:

China's underwear brand will surely develop very well. Now many foreign brands coming to China, especially many brands, are catching up with this cake. Analyzing the market demand, the development of the industry is still very good.

Reporter: what channels do you favor in promoting the promotion of thick wood brand?

Thick wood fashion

CEO Matsuoka Jungxian:

1, exhibition 2, mobile WeChat 3, agents

Reporter: what is the result of this exhibition?

Thick wood fashion

CEO Matsuoka Jungxian:

To know more brands and thank the exhibitors for their invitation, 3 days' participation is of great importance to the improvement of brand awareness.

Many people will come to our exhibition hall to read our materials, and feel good.

Ben: what do you want to add to the interview just now?

CEO Matsuoka Jungxian:

The idea of our brand is "to make women more beautiful in the world". It has been 15 years in the Chinese market. In the past 15 years, I hope that Chinese women can feel the beauty of ATSUGI. In the future, we will also increase the promotion of brands, so that more Chinese women will like us.

SIUF2016 Shenzhen underwear exhibition has been opened for two days. Every brand has a good expectation for the future. The world clothing shoes and hat net also hopes that ATSUGI thick wood brand will always be a unique NO.1 in the future industry.

"To make women more beautiful in the world" is not only the goal of ATSUGI thick wood, but also the ultimate goal of this underwear exhibition. The reporter here wishes that the development of ATSUGI thick wood brand will be more and more successful.