Why Clothing Brands Sell To Baleno 250 Million Is Also Forced To Sell.

Baleno, once the most popular clothing brand, is now in its prime.

As the parent company of Baleno, Germany Yongjia group seems to be eager to get rid of this "burden".

For many "post-80" and "post-90s"

Baleno has been the pronoun of youth fashion.

However, in recent years, in the mainstream business circle of a second tier city, almost no Baleno has been seen.

The group announced the sale of its subsidiary subsidiary Baleno Kingdom Limited Shanghai at a price of 250 million yuan.

When the prices of fast fashion brands are down, the main market share of low-end clothing is divided into online shopping. Is Baleno really coming to an end when there are tigers in front of wolves?

It is understood that the origin of Baleno now only 43 stores in Hongkong, Shanghai left 54 stores, and Beijing is 56, although in the base camp Guangzhou will be more, but the brand in today's mainstream shopping malls, shopping malls are no trace, instead of all the small shops on the street.

As of September 30, 2015, the total number of Baleno stores decreased from 36 to 2849, and the number of stores in 2012 was 4044.

What's interesting is that for this incident, Baleno's

The company or the relevant staff of its Guangzhou head office said, "I don't know the specific circumstances."

The Shanghai company said: "at present, the company is operating normally, and it has not received the notice to change the news of the East."

Despite the continuous closure, Baleno's sales are growing.

In the first half of fiscal year 2015, sales in Baleno mainland increased 3% to HK $1 billion 768 million, and total sales increased 0.5%.

Insiders said that Baleno entered the mainland market earlier, and entered the golden period before 2003. The next ten years have entered a long trough.

"

Performance has bottomed out, and its size has returned to its level ten years ago. It has achieved a slight increase by closing stores and shrinking the scale.

As for Baleno students, the rise of the US state is later than that of the two brands. The life cycle of the two brands is not synchronous. The peak period of the US bond market is now at a low point before 2012, so we can see that the performance of the US state is still declining.

But in fact, the size of Baleno is not at all comparable to that of the American States. "