Tmall Reveals 6 Potential Large Categories Of Women'S Clothing As "Potential Stocks"

China apparel industry cluster Tmall Investment Fair held in Guangzhou, Tmall said that the market for young people and the elderly is blue ocean, and will target customers under the age of 25 brand priority investment.

The head of Tmall clothing said

Fashion is generally regarded as the fashion standard, while Tmall platform is committed to quality, rich category and service as the selling point, with fresh style and quality as core brand power.

This

Mainly in the face of women's clothing brand, the potential category includes 6 main categories: age and women's clothing; large size women's clothing is also very popular; fur clothing has great potential; wedding dress, Qipao, tuxedo and other clothing suitable for special occasions also belong to potential categories; and Tang costumes, National costumes and stage costumes are not only small in demand, but also necessary for clothing, school uniforms and work uniforms.

Specific requirements include:

Clear positioning and subdividing the crowd;

The style is distinct, like the brand of the senior citizen; the brand of young people; the tide brand; the street;

; Hanfeng; sweet; literary and artistic styles;

Product planning requires rich products, sound structure, strong new capability and high turnover rate.

Good visual image and good supply chain capability.

Reporters learned that the investment category also includes men's wear, bags and men's shoes.

China Merchants Association emphasized that the market for young people and the elderly is the blue ocean, and the target group is the brand that is under 25 years old.

The inspection of brand mainly includes positioning, style, goods, vision, supply chain and so on.