Where Will The Garment Industry Go In The Era Of "Internet +"?

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"The Internet plus" is no longer a new topic for clothing companies in the era of rapid progress.

At present, most people's consumption habits and the traditional marketing mode of clothing industry have been broken, which can be a good opportunity for some brands to overtake.

In the future, where will the garment industry go? Seize the opportunity to win.

Correct use of Internet thinking

"The Internet is just a tool, just a way of thinking, and more importantly, you have to stand on the process of your industry chain based on the user's system, standing on the value of user consumption, and what kind of value can you help the industry chain".

When Internet thinking is applied to the market, it eventually connects with the two words of "service".

Clothing companies need to think seriously about how to provide more services and how to provide more convenient services to enable consumers to pay for consumers.

Grasp the development trend of the industry

"A person is no more than a group of people, but a group of people is not a team, but a team is no more than a trend."

What is the trend? The new economic norm is the trend and the Internet thinking is the trend.

It's also a trend.

Professor Wang Desheng, Professor of management at Shandong University, said that the trend is irreversible. Facing the trend can not be regarded as a flood, but should be actively addressed.

Under the new economic normal situation and the "Internet +" background, the garment industry should pform from product thinking to industrial thinking, carry forward the spirit of artisans, enhance product quality, focus on customer experience, optimize industrial structure, innovate marketing means with the Internet thinking, and accelerate the pformation and upgrading of enterprises.

Always pay attention to user thinking.

"Many examples tell us that future home manufacturing enterprises must have customer thinking or user thinking."

Consumers are people living in groups. The products developed by users' thinking will greatly enhance the user experience, and let consumers turn from passive to active participation, so experience is becoming more and more important.

Data show that the number of Post-80 people is nearly 210 million, the number of people after 90 has reached 210 million, and the number of two groups has increased to nearly 420 million.

Therefore, the main force of future market consumption will be concentrated on the 80's and 90's groups. Personalization, fashion and youth are the future period.

The main characteristics of the consumer group, clothing enterprises should enhance the user experience from the perspective of customers, constantly cultivate the viscosity of the brand, cultivate the fans of the brand, and let the fans become the word-of-mouth communicators of the enterprises.

Make the best of your strengths.

"The barrel theory of the past is called the short board effect. Today, the new barrel theory is that you try to find the longest board and make it the ultimate."

In an environment of fierce competition, it is far from enough for an enterprise to make up for the short board, speed, personnel and resources. How to do it? Try to find the longest board and make it the best. This is the "new barrel theory".

In other words, "new barrel theory" is only the core of the enterprise. "Enterprises should find the core DNA and make your genes the best."

According to the analysis of the industry, the Chinese garment industry will surely make good quality for the manufacturers in the future, and the dealers will do well in the service and turn the business profits into service profits.

Seize the "mobile store"

Nowadays, a mobile phone is an important information access channel and shopping channel, which can be called a mobile store.

Through efficient retail service tools, such as APP, it can help consumers to inquire nearby stores, get preferential information from merchants, support online payment and shop self promotion, and at the same time help businesses obtain goods / orders / membership information, manage customer labels and match accurate marketing.

From this, enterprises can truly understand the needs of consumers and enable consumers to feel better service.