What Exactly Is YOUNGOR'S "1" Plan?

I am right

The interest has been more and more concentrated on one person recently - Li Hanqiong (this name has too many deep meaning, but it is only so meaningful).

I believe this is also the whole of China.

One of the interest points in the field.

For the two generation of Chinese clothing entrepreneurs, if there is a big move that they manipulate, it will be an interesting, material and kind of thing.

If we were to open the YOUNGOR house in Nanjing East Road in Shanghai last April 18th, the "cold and poor general" (for sensitive journalists always liked to use this name to replace the name of "Xiao Li") or to appear in front of the media as a hostess in a humble and modest family banquet. Then, in April 18th this year, when the YOUNGOR house was founded in 1st anniversary, "cold and poor general" showed a momentum of "a kind of" martial arts leader. She launched a ringing Name: "1" plan.

For China

For the leading brand, YOUNGOR's "1" word should be appropriate. However, in the eyes of the two generation of entrepreneurs, only the ability to subvert the old logic can be named "1". This time, the "cold poor general" is playing cross-border.

YOUNGOR and China Association for the first time cross boundary cooperation, in the 2016 Rio Olympic Games this sports year, the first leader played sports marketing.

Regarding sports marketing, China's clothing industry is no stranger to it. Heng Yuan Xiang, Bosideng, seven wolves, and red collar all played and played for a long time. However, the achievements of Chinese clothing brands in sports marketing have never been verified. Of course, I do not agree with some professional commentators that these clothing brands are playing bad sports. I just feel that over the years, the marketing of Chinese clothing brands has always given people the feeling of "away from home", though they worked hard, but they were always booed.

This time I saw the "1" plan launched by YOUNGOR's "cold and poor general" at home, at least let me have a sense of "home game".

On the day of the "1" plan, the front and first floor of YOUNGOR house in Nanjing East Road, Shanghai were all arranged as track and field runway.

The models of YOUNGOR (men's model are too handsome to see) are dressed in YOUNGOR's classic product suits and shirts, carrying the baton of track and field in their hands, carrying and walking on the runway leisurely. Finally, the baton is delivered to the leading role: the State Sports General Administration track and field sports management center, the China Athletics Association Development Office Director Li Xiuhua, YOUNGOR holding company president Li Rugang, the famous track and field 110 meter hurdle coach Sun Haiping, the Inchon Asian Games 110 meter hurdle champion Xie Wenjun (compared with male model handsome) and so on jointly announce the Chinese countryside Association and YOUNGOR's "1" plan.

After the release of the "1" plan, YOUNGOR officially became the sole supplier of official clothing of the China Association of Tian Fang. From 2016 to 2020, in the next 4 years, YOUNGOR will design and customize formal suits for athletes of the Chinese track and field team, providing them with full support for all activities at home and abroad.

Xu Peng, deputy general manager of YOUNGOR fashion Holding Co., Ltd. (young and handsome post 80s Executive) said: just like the German national football team in HUGO BOSS, British national athletes in BURBERRY, the cooperation between Chinese track and field team and YOUNGOR is a healthy, fashionable and positive energy lifestyle.

Of course, in the view of reporters, this seemingly tall cooperation is actually a strategy of grounding. The track and field is the most gold medal output on the Olympic Games. The best foundation of the masses is, especially in combination with the current national healthy walking, the 10000 step plan, and the various sports rankings of WeChat and micro-blog circles. The first sports marketing project of YOUNGOR chooses track and field, which is on the surface of the competition between the runway and the sports stars. In fact, it is the dispute of the lifestyle and the fans.

YOUNGOR's 418 movement this year, let people speculate on the "cold poor general" after YOUNGOR's martial arts secret, like the name of YOUNGOR: YOUNGOR - young.

Even if there are no major changes in strategy, at least, tactically, "cold and poor" always did.