There Is A Positive Competition In China'S Footwear Exports.

From the 2016 global footwear industry and sports industry development trend forum, it is learned that the highlight of the forum is the first China Leather Association shoe material Specialized Committee annual meeting in Jinjiang, Fujian.

The China Leather Association has released the "China footwear industry development index" and the "2015 China footwear industry operation analysis" at the scene.

According to "2015 China"

Operation analysis ", in 2015, China's footwear industry has experienced the most difficult year in recent years.

Sales revenue growth continued to decline in the same period last year, and exports showed a rare negative growth. Consumption continued to rise, but growth was weak and import consumption continued to grow rapidly.

According to the estimate, the annual output of footwear is 14 billion pairs, exports 9 billion 870 million pairs ($51 billion 120 million), imports of 97 million pairs (2 billion 460 million US dollars), and domestic market consumption is expected to be 3 billion 800 million pairs (total consumption of 350 billion yuan (RMB, the same)).

Shoes and parts and similar products are exported for 270 million kilograms, 2 billion 410 million dollars.

According to the share of sales revenue (output value) in different provinces, Fujian, Guangdong and Zhejiang accounted for 65% of the total, while the rest provinces accounted for less than 10%.

The share of sales in the top three provinces decreased slightly over the previous year.

For two consecutive years, it exceeds Shandong, ranking fifth in the country.

Regionally, Jiangsu, Hunan and Chongqing are growing faster than the whole country.

With the introduction of measures such as speeding up the development of sports industry and promoting sports consumption, the government has taken the sports industry as an example.

The support of Chaoyang industry, and the football reform in 2015, bidding for the Winter Olympic Games, has injected strong vitality into the sporting goods market.

The domestic sporting goods industry has entered the downlink cycle since 2011. After several years of deep adjustment, the leading brands began to recover, and V began to reverse in 2014.

In 2015, the leading brands of sporting goods industry achieved rapid growth. The sales revenue of individual enterprises exceeded 10 billion yuan for the first time, and the number of leading sporting goods brands reached more than 10% or even more than 20%. The leading brands achieved an overall growth of two figures.

Not only the domestic sports brands are eye-catching, but also the international brands such as Nike and Adi have also achieved two digit growth in the Chinese market, and the sporting goods industry has entered a new round of rising cycle.

Vietnam and Indonesia are the five largest producers of footwear in the world, and there is a positive competition with China's footwear exports.

Before 2008, the average annual growth rate of China's footwear exports was higher than those of the two countries.

But after the financial crisis, China's annual growth rate is lower than that of Vietnam and Indonesia.

In addition to the above two foreign countries, Philippines's exports increased by 79% in 2015, Portugal's growth by 1%, Spain's 11%, Brazil's -10%, and Turkey's -7%.