Disney'S Brand Has Attracted Much Attention. Alibaba And Other Listed Companies Have Taken Advantage Of Marketing Cooperation.

After five years of preparation, Disney Park in Shanghai has finally attracted the attention of the opening day.

According to Disney's official ticketing plan, at zero one on March 28th, the 3 official ticketing outlets of Shanghai Disney holiday resort opened the tickets for Shanghai Disney amusement park.

In addition, there are two theme hotels in the Shanghai Disney Resort and the lion king musical.

However, this elaborate opening seems not perfect.

Disney, who wants to bring the world's ultimate experience of the Disney park to mainland China, has encountered the local problems of Chinese characteristics, such as "paralysis of the official website" and "cattle".

According to many media reports, yesterday morning, several official channels opened for the first day tickets were sold on the spot, and Disney Shanghai official website and official WeChat, which had failed due to unknown reasons, did not return to normal until the morning.

However, this does not impede many Chinese companies.

Especially in March 2016, many listed companies disclosed the cooperative relationship with Disney through announcements or investors exchange and interaction platform.

In a carnival of capital, the exposure of brand and the lifting of share price are completed.

We hope that with the opening of Disney Park in Shanghai, this is not only an empty capital feast, but also a practical boost to the local pan entertainment industry.

Tickets for the opening day were sold out in 5 minutes, and the official website was paralyzed. Disney's official preparations were inadequate.

In the fairy tale world, there are still cattle.

At 0:00 in March 28, 2016, the opening of Disney Park in Shanghai was "out of date" - less than 5 minutes after opening, and the tickets for the opening day had been robbed. The official website of the Shanghai holiday resort of Shanghai and the official WeChat public number of Shanghai Disney resort were all closed due to the busy system.

According to a number of local media in Shanghai: at the early hours of the day, reporters repeatedly log in to two web pages. Once the date was selected, they were told that "no tickets for the time being" could not be purchased.

Official WeChat even showed that they could not make reservations from June 16th to September 13th.

This situation lasted for several hours.

Although it is known that the admission conditions are the most stringent in history, the cattle have long been ready to move, especially when the ticket price of the grand opening period of 499 yuan (from June 16th to 30th) has been fired to nearly 1000 yuan.

There is also media reaction. Clicking on the official website of Disney's hotel reservation page is a full English interface, which may cause some inconvenience to domestic tourists.

For all kinds of unexpected situations, the Disney resort in Shanghai indicated that the tickets for the fairs launched at 28 and 0 o'clock were sold for more than 5 million hours in half an hour, and the ticketing system was intermittent.

The collapse and customer service problems of the official website of Disney Park in Shanghai can be seen as a lack of anticipation and preparation for the Chinese market.

In this regard, Disney, director of Tourism Management Department of Shanghai University of Finance and Economics and national assessment expert of Shanghai project of Disney, said today that Disney is going to open business, and there will be a dynamic adaptation process of demand and supply. There should be a diversion and balance of large traffic volume.

Tickets + Hotel + musical show, spillover effect has begun to show.

He Jianmin also said that such a hot degree just reflects China's lack of a first-class theme park functional area.

According to the relevant data, outbound tourism in China reaches 120 million passengers, which costs more than the United States, indicating that there is a large gap between tourism and leisure resort.

The opening of the tickets and the two hotels in the Disney resort area of Shanghai and the lion king musical show.

The number of amusement DreamWorks is found in the official website of Disney Park in Shanghai. There are 1220 guestrooms in each of the two hotels. Although Disney provides 1 bookings for each time, there are at most 3 bookings per person. Up to noon today, the Disneyland Hotel has been booked until June 29th, and there are still rooms available in June 18th.

For many tourists who can't get tickets, staying at hotels may also be a roundabout way to get tickets.

Shanghai Disneyland Hotel or toy general mobilization hotel can buy tickets for the amusement park reserved for hotel guests during their stay.

All types of tickets are sold and are not affected by the availability of tickets.

In addition, Disney began to synchronize his world-renowned lion king musical performance.

The lion king musical, which is to be staged in the Disney resort of Shanghai, will be the world premiere of the Mandarin version.

However, the use of indigenous languages in Africa will still be retained, which is consistent with the principles of other languages.

According to the season and time of the performance, the lion king will have different fares.

The prices of seats in different theaters will vary.

A number of amusement and dream factories in the morning in the official website to see the price of musical tickets from 290 to 1000 yuan, of which low ticket prices have been robbed of the sale.

Chinese companies cling to Mickey Mouse thighs "lending marketing"

The strong spillover effect of Disney Park in Shanghai has caused a whirlwind in the capital market.

A shares Disney concept stocks on the last Friday (March 25th) will be pulled up the collective rally, although Monday fell high, the 25 day suspension of Shanghai construction workers still make up.

In March 28th, when the tickets for sale were on sale, the Disney plate was moved on the 25 day, and the plate rose by 4.61%.

Among them, middle road shares, Jinjiang investment, leading shares to achieve daily trading, Jinjiang shares, Volkswagen pportation, Johnson holdings to achieve more than 9% increase.

On the same day, the Shanghai Composite Index rose by only 0.62%.

According to Guotai Junan Securities, Shanghai Disney will attract more than 12 million tourists from home and abroad in 2016, and the number of tourists traveling from 3 million to 5 million will continue to increase every year, including more than 3 million overseas tourists.

If the ticket price of 370 yuan per day is calculated, the annual ticket sales of Shanghai Disney will exceed 4 billion 400 million yuan.

In addition, it will also stimulate economic growth of tourism subdivision industry, such as tourism business, tourism pportation industry, Hostel Haus am Turm industry, urban pportation industry and catering industry.

Guotai Junan Securities company estimates that according to the estimate of 1 yuan to 8 yuan, Shanghai Disney park will bring 35 billion yuan increment to the tourism industry.

Prior to this, northeastern securities had predicted that the conservative Disney park would open about 14 million visitors in the first year of its opening. Haitong Securities estimated that tourists would reach 15 million; CITIC Securities estimated that passenger flows in 2016, 2017 and 2018 would be 18 million, 21 million, 24 million, respectively, and that the passenger volume in stable period reached 30 million passengers in Shanghai.

According to incomplete statistics from DreamWorks, from 2015 to March 2016, at least 21 Chinese brands and listed companies have taken the initiative to hold Disney's thigh. Which position do you think is more advanced?

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Enterprise inventory with Disney:

In March 2015, the Shanghai La Natsu Bell fashion Limited by Share Ltd announced the establishment of a partnership with Disney, a well-known fashion apparel company in mainland China.

Together with the creation of a new generation of classic princess series, the two sides will cooperate in product licensing and brand promotion.

In April 2015, Mengniu announced the signing of a strategic alliance agreement with Shanghai's Disney park operator. Under the agreement, Mengniu will launch ice cream cart and an ice cream shop in the resort area and enjoy a comprehensive brand presence in a series of locations.

In June 2015, Hal, a Zhejiang listed company in the main business of stainless steel vacuum containers, said that the company signed the license agreement with Walt Disney (Shanghai) Limited, and Halle produced vacuum containers with Disney licensed cartoon characters in 6 Disneyland parks (including Shanghai) and direct stores.

Since then, Harris turned gorgeous into Disney's concept stocks. Although the number of people entering the Disneyland in Shanghai is expected to reach 30 million (phase one) after the opening of the park, it is difficult to quantify the impact of the incident on Harris 2016 profits.

But this still brought great stimulation to Hal's stock price. In March 17th, Harris's share price went up and down, and the stock has risen 35.28% since March 7th.

In July 2015, HUAWEI glory's children's watch began playing Disney card to do product marketing. HUAWEI glory official released a poster with Disney theme as "background WAN", using Disney animation color extensively, and cited the characters in the super Marine Corps as background support.

In August 2015, UNIQLO announced its cooperation with Disney. UNIQLO's flagship store in Shanghai will pform the top floor into the Disney theme store.

In December of the same year, UNIQLO and Disney jointly launched Star Wars 7 clothing products.

After La Natsu Bell and UNIQLO, Metersbonwe also decided to cooperate with Disney in 2015.

For Disney's big IP, Shanghai's clothing leader is naturally unwilling to lag behind. Smith Barney said it will sell CLASSIC MICKEY series, Princess series and man Wei series.

In September 2015, the home appliance brand Swan announced the signing of the license agreement with Disney. Disney allowed the Swan to use Disney, manwei and Star Wars prototypes on the washing machine products for the next 3 years, and authorized the Swan to sell licensed products through designated distribution channels.

In October 2015, another home appliance giant Qingdao Haier announced its cooperation with Disney.

Haier fridge has gained the right to use Disney standard characters in the Chinese region, including the super Marine Corps and ice and snow.

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In November 2015, Chao Hongji, a jewellery listed company, announced the signing of the license agreement with Disney, and Chao Hongji received the authorization of the three prototype of Disney's "Alice sleepwalking wonderland", "deer spotBy" and "Maria".

In December 2015, the domestic fashion brand PEACEBIRD&MiniPeace was officially authorized by Disney, and gained the right to develop Mickey's men's wear and children's wear.

In December 2015, Ali announced the cooperation with Disney and launched an Internet TV box -- "Disney horizon". The TV box priced at 799 yuan is much higher than the price of other boxes in the market, providing a year's Disney related video content service.

In March 11, 2016, the far away Valley, which started with RFID RFID, announced that the company will provide exclusive Shanghai Disney holiday dream passport.

This led directly to the Yuan Wang Valley's trading in March 17th. The analysis shows that Disney's big list will have a huge impact on the company's profits. The net profit of the business is estimated to be 15 million yuan a year, which is close to the net profit of yuan yuan in 2015 and 15 million 790 thousand yuan in the whole year.

In March 15, 2016, the smart security listed company launched the technology in the afternoon.

The news is that the company has signed a parking lot contract with Shanghai Disneyland on the morning of the morning interactive platform.

In March 17, 2016, Kai energy environmental protection said on the same day, the company obtained the opportunity to cooperate with Disney Park in depth. During the cooperation with Disney, 25 direct drinking water spots were provided by real-time energy monitoring.

Speech, Kai can environmental protection that day rose 8.46%.

In March 18, 2016, CLP environmental protection in interactive said the company has won the bid for operation of Disney water works in Shanghai.

From March 17th to March 19th, CLP's environmental protection rose by more than 11%.

In March 21, 2016, producer Li Xing interactive said that a customer of Disney Licensing companies used its registered trademark and the company has passed the Disney global labor standards (ILS).

In March 21, 2016, jiangte motor interactive said that the 100 new energy vehicles of Disney, the wholly owned subsidiary of Kowloon Motor, had been delivered.

In March 21, 2016, Huafang shares said on the interactive platform that China Textile shares were authorized to use some of Disney's animated images on the company's products.

By March 25th, the cumulative increase was more than 13.5%.

In March 22, 2016, Shiji information said on the investor relations interactive platform, the company provided a complete set of information system solutions for Shanghai Disneyland, including all formats and software customization integration services such as hotels, restaurants, retail and so on.

Shiji information 22, 23, two, rose more than 7%.

In March 23, 2016, Hyde controls the interaction, the company's fault tolerant server is applied to Disney's waterworks automation integrated monitoring and Park Road video surveillance system.

In March 24, 2016, Mr Tang said in an interactive manner that the company launched a brand cooperation with Disney, authorized by the company's main brand "Tomson".

The children's products will use some cartoon images owned by Disney's manway company.

In March 25, 2016, Shanghai Meilin, whose main business was meat products, was trading on the same word. The reason is that the company disclosed in a month's investor interaction that its subsidiary had discussed with Disney food suppliers about product supply.