Fast Fashion Zara Parent Company Released The Latest Financial Results In 2015

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Zara's parent company released its 2015 earnings report and won again.

Recently, InidtexSA group released its full year 2015 earnings report.

In spite of a single show

It is a rare thing, but the InidtexSA group of Zara parent has once again established its fast fashion King status with the success of its invincible performance.

In the 2015 fiscal year ended January 31, 2016, sales of InidtexSA group for more than one year (including one year) accounted for 78& of year-round net sales, while a 8.5% increase, which has increased substantially compared with the previous fiscal year.

The annual net sales are more than 20 billion euros (20 billion 900 million euros).

For the start of the 2016 fiscal year, that is, from February 1st to March 7th, after the impact of various exchange rate factors, sales increased by 15%, far exceeding the market expectations of 12%, compared with the largest competitor H&M group, the latter 2016 fiscal year beginning, December and January respectively recorded 10% and 7% growth.

However, even if we stand fast for the position of fast fashion king, InidtexSA group still needs to be alert to the favorable challenges from cheap and fast fashion brands such as Primark.

Therefore, Zara's strategy is to reduce the price of the product.

From Credit Suisse

In the first 18 months of November 2015, Zara lowered the price of high-end products in the UK market by 17%, and the price of parity products reached a high level of 36%.

Although this good news for the group is a good thing, but because it did not give investors greater surprise, therefore, in the opening day, InidtexSA shares opened only 1% higher.