How Can A Franchised Store Find A Favorable Store?

To choose a store, we should first understand the concept of "business circle".

Business circle refers to the coverage of the attraction of customers in certain commercial areas, which is the geographical scope of the customers who maintain certain sales volume.

Due to the influence of consumption habits, market traditions, pportation and other factors, specific market areas often form a specific business circle.

In the selection of business circle, in order to adapt to the flow of population and facilitate the shopping of customers, under the guidance of the principle of expanding sales, the vast majority of endpoints choose the location of clothing stores in the urban bustling center, the urban arteries and pportation hub of the stream of people, the urban residential areas, the suburban traffic arteries, the villages and towns, and the residential areas.

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(1) the central business district of the city: This is the most prosperous area in the center of the city, and the main streets throughout the city run through many famous clothing stores and various professional shops.

For clothing industry, it must be in crowded places, which is the best choice.

Second, the commercial street of urban traffic arteries and pportation hub is the commercial street and the stream of people in big cities.

During holidays and commuting hours, the flow of clothes is very popular. The location of clothing stores is chosen to facilitate people to go shopping.

As a clothing franchisee, people who buy clothes are bought in their leisure time and will not buy them when they go to work, so generally speaking, these places are not suitable for opening clothing stores.

(3) commercial streets and border areas of urban residential areas; customers in the commercial streets of urban residential areas, mainly nearby residents, are set up in these locations for the convenience of neighbourhoods.

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The commercial center in the fringe area is usually located near the important railway station, and is small in scale.

For small clothing stores, it is also suitable for urban residential areas, which is conducive to meeting the needs of consumers.

For general clothing, buyers buy for convenience.

4. With the increasingly crowded urban streets, parking difficulties and serious environmental pollution, suburban shopping centers, along with the large number of private cars, adjust the development of roads. Some residents in cities move to the suburbs to form suburban residential areas, so as to meet the needs of suburban residents for shopping. Many shops are located near the suburbs, forming a suburban shopping center.

People who can live in the suburbs are generally the upper middle class of society.

If it is a general dress, business may not be good.

However, because many residents have private cars, most people want to buy clothing items and go to the downtown business district.

Therefore, the central business district of the city is the best choice.

(1)

The urban conditions of the city mainly include the size of the city, the size of the population, the characteristics of the city, the commercial status of the city, the influence of the city, the radiation condition of the city to the surrounding areas, etc.

These factors are important in determining the size of the shop and what type of clothing it sells. It must be suitable for the needs of the public and be consistent with the characteristics of the city.

2. The location of the city in the commercial area mainly includes the traffic and communication status in the business district, the setting of other service industries, the concentration of the stream of people, the consumption level of the people in the buying circle, and the proportion of clothing consumption in total consumption.

3. The internal condition of the business district examines the competitors' situation, mainly including the number of shops, the shape characteristics, the nature of the road, the type of employment, the market size and the market share.

This is especially important.

At the same time, whether the business spirit of the business district is concerted, whether it is mercenary and whether it has long-term strategic development vision is extremely important.