WAL-MART Is On The Way To Explore The Internet Pformation.

In the current economic environment, it is difficult to get off the line and discuss offline online.

Especially in 2015, offline value is constantly being re examined and enlarged by the market.

In August 2015, Ali became a shareholder in Suning, according to the industry's interpretation.

In fact, we want to use Suning covering more than 1600 stores next to the whole country, more than 3000 after-sales service outlets, 5000 joining service providers, and the service stations that sink to four or five line cities, and even Suning's offline distribution and installation service system.

In addition to Ali, the ambiguous relationship between Baidu and Suning and Wanda also comes from time to time.

In 2015, Suning Yun's news that Baidu and Wanda would issue additional 10 billion yuan has been proved only hearsay. But last August 26th, Suning Ali cooperation conference, Robin Li's personal platform has already demonstrated the close relationship between the two sides. Robin Li even conceal clearly that the first source of Suning traffic is Baidu.

Even Ma Yun has to admit that the opportunity of Internet Co will be online in the next 30 years, because the Internet economy is not a virtual economy, but a combination of virtual and real.

The hope of traditional enterprises or offline enterprises must be online, and the two sides must integrate in the next 30 years.

The group buying company in the eyes of new beauty group is also undergoing pformation and upgrading, and gradually deepened its business from eating, drinking and playing to the deep excavation and development of offline stores.

In 2015, when the 12 US group and the public comment just merged, the O2O Shopping Festival was launched and entered the retail O2O.

More than 50 international first-line brands will be pulled into it, and an integrated integrated marketing solution of "platform + scenario + big data" will be provided. It will provide a huge passenger flow for offline stores. At the same time, it will create a O2O business provider with the help of traffic volume, and feed its own payment platform, attempting to build a payment center.

WAL-MART.

The same is true.

Although WAL-MART is an American enterprise, Americans do not catch a cold on so-called O2O, but WAL-MART has many explorations on the O2O level.

This kind of exploration can not be said to abandon the offline channel or offline channel value is no longer, but to achieve a better combination of online and offline.

WAL-MART's basic strategy in O2O exploration is to achieve synergy between online and offline through the technology application of mobile terminals, enhance the experience, service and marketing of users' interaction with physical stores, and implement a full channel business mode, that is, support online purchase and offline pick-up; online order and physical store delivery, help entity retailers better integrate stores and e-commerce channels.

WAL-MART APP also allows users to automatically switch to "store mode" when they enter a store, and provide services such as store navigation, electronic coupons and self service checkout.

In the Chinese market, WAL-MART's exploration also includes pilot stores.

Service platform - fast purchase, and investment No. 1 store, to pursue the integration development of electricity suppliers and stores.

Looking at today's Ali and Suning, WAL-MART and new Mei DA and a series of enterprises, it is not difficult to find that the development path of online enterprises is increasingly integrated into the line, and the offline businesses are increasingly inclined to embrace the online.

WAL-MART's closing of stores does not mean that traditional offline channels are unable to return to the sky. This is precisely a process of optimizing the allocation of resources under offline stores and offline channels. This process is a re discovery of offline value.

The English name of "Xin Mei Da" is China Internet Plus Group, and plated into Chinese is "Chinese Internet +". Although it is a great voice, it also proves that the progress of the Internet industry is actually a process of combining traditional industries and traditional enterprises with each other to achieve the so-called "Internet +" in the so-called whole industry.