The Store Operation Is Actually A Good Performance

What makes BELLE, Mester, bond and Daphne grow wildly or strongly? What makes their terminal operation and profitability so strong? These questions are suddenly realized after repeated thinking and pondering after reading and closing books. They found that their ideas and methods were simple, and they were very clear and clear in this thin book.

As long as we firmly grasp these simple principles and methods, many problems of brand management and franchised store operation can be solved easily. Brand development and strong store performance promotion is not just a dream.

At the same time, I also deeply sigh that this book provides us with a way of thinking and methods of franchised store management. It also tells us a truth: franchised stores operate simply to pry up good results.

This reminds me of a company I had just entered before and went to Guangxi on business with my boss.

On the train, we played cards together, playing the fried ground, I am a green hand, and I play the opposite family with my boss.

The boss is very good, but my game is very poor. During the whole process, when the boss is playing cards, he prompts me, and teaches me. He even takes all my cards at the end. He simply helps me to play cards. After playing cards, he teaches me how to fight, and ends with each round, then he helps me to sum up.

But my foundation was so bad that when I accepted the boss's so many methods, my head was in a mess. I even had a big head. The worse I fought, the worse I stopped.

To stop and think calmly, the boss said, "I know you just mess up and feel that playing this card is very difficult. It is you who complicate matters. You just need to pay attention to the following rules."

After listening to the rules of the boss, I thought it over carefully. I thought it was really good. So I went on fighting. In the second card playing process, I was firmly grasped by the boss's brilliant advice.

The result is much better than last time, and the result is soaring, far exceeding the opponent.

Of course, this harvest is not only the progress of playing cards, but also the heavy play. In the next business trip, the boss taught us the operation mentality and method of market diagnosis with his own action. He told us that the market diagnosis focused on the three aspects of franchisee, shop and staff, and it also showed us how to find franchisees, shops and employees through simple actions. It also showed us how to analyze some key issues that restrict the growth of performance through simple phenomena.

In this business trip, we also saw with our own eyes the rapid improvement of store performance after the core problem was solved.

At that time, I felt that the boss was really a God. The market problem was solved in the understatement. Later, I came back to think that it was very simple for the boss to use the method and train of thought at that time.

First find out the problem, then suit the remedy to the case, and then follow up, the market is running in such a cycle.

Some people may say, it is simple to say, difficult to do, indeed, it is simply not easy, because in the process, we usually need three passes: first, we need to grasp the key points and seize the key points, which will make many of our actions useless. Second, we must carry out the implementation. Even if it is something simple, it may be a problem. Some think it is too simple and not worth doing. Some of them are very difficult to implement. Third, we should derive a targeted method from simple, that is, simple thinking.

Think of our company from the market.

There are many problems in operation and management. There are many problems: fluctuating performance, high turnover rate and inadequate decoration.

No entry...

Many problems do not seem to bother us.

In fact, as long as the calm analysis is not so complicated, most of the main solutions are very simple. Some shops are not suitable for location. They either increase their publicity or change their addresses. The location of the shops is not bad, but customers do not enter the shops. They need to send a single publicity and POP to attract customers.

Even in the training of chain retail industry, it is necessary to focus on solving a replication standard, and the standards of terminals are generally very simple. It is not difficult to achieve these standards. In fact, it is not difficult to solve these problems.

If these problems are solved, the training will be effective.