Wanda Department Store Closed Shop, The Introduction Of "Internet +" Element Is Intended To Pform.

According to the 2014 national economic and social development bulletin published by China's National Bureau of statistics, in 2014, the scale of China's online shopping market reached 2 trillion and 800 billion yuan, an increase of 49.7% over the same period last year.

Online shopping attracts customers through its own advantages and is constantly changing people's shopping habits.

According to people concerned, in the process of retail evolution of the next generation of entities, retailers need to integrate new technologies and combine the experience that the physical stores can not replace, occupy a place in the rapidly changing retail industry and continue to seek development.

Traditional shopping malls and shopping centers need to pform their hardware and software facilities to meet the needs of the future digital strategy. At the same time, by adjusting the format ratio, the proportion of leisure, catering and experiential consumption forms will be gradually increased, so as to highlight their own characteristics and continuously seek development.

In fact, from the beginning of 2015, the news of Wanda Department store closed.

In response, Wanda related responsible persons in an interview with the economic reference Daily said that this year's large scale adjustment is the process of Wanda's overall strategic pformation, and most of the shops that exit will reach strategic cooperation with Wanda before this.

Enter.

In early September, Wang Jianlin and Suning chief executive Zhang Jindong signed a strategic cooperation agreement between Wanda and Suning, opening the cooperation between China's largest real estate developer and China's largest retailer.

According to the cooperation agreement, suning.com cloud store and other brands will be located in Wanda Plaza, and the first batch of 40 cooperation projects.

There should be no shortage of Wanda Department Store's "face changing" suning.com cloud store project.

Insiders pointed out that from now on, Wanda has changed the development path in a timely manner, retaining only personalized high profit formats, and foresees the possibility of greater success in pformation.

But for the plate player, Suning, it is worth observing whether the disk is good or bad.

Suning has been successful in online pformation over the past few years, coupled with the "marriage" with ALI, and the future is worth looking forward to.

The two party cooperation also has its own superior resources.

However, the cooperation between the two parties is not only on the surface of Suning cloud store's entry into Wanda.

It will become more and more blurred. It is expected that there will be deep linkage in drainage, logistics and freight supply in the future.

On the other hand, with the growing maturity of Chinese consumer psychology and the rise of Internet shopping, consumers are more willing to pay for experience, environment and services when they consume offline.

China's commercial real estate is changing from simple consumption and shopping oriented experiential consumption to the pition stage of cultural entertainment, theme and so on.

After Wanda's department stores have been adjusted, it is likely that they will have to connect with their own e-commerce.

The electricity supplier of Tencent Inc was jointly built by Tencent Inc, Baidu Inc and Wanda Group. It was announced on July 31st.

Similar actions also include general merchandise industry Yintai, its joint Ali, Wangfujing department store and WeChat to start a O2O trip.

From Wanda's attitude towards management, business management is the process of constantly adjusting and innovating.

This is a positive adjustment that Wanda is facing in the face of the impact of the electricity supplier. It is based on changes in the market outlook and consumer demand.

And embracing O2O and enhancing experiential consumption has become the direction of consumer recognition.

In January 17th this year, Wang Jianlin announced in 2014 the work report that Wanda began the fourth pformation plan. The main content of the pformation is the shift to service oriented enterprises, including the pformation of Wanda Group and the pformation of Wanda Commercial real estate.

Wang Jianlin, who fought more and more wartime, determined that the real estate development of Wanda should be implemented in the new development mode. At the same time, 3 industries such as cultural tourism, finance and electronic commerce should be accelerated. By 2020, four commercial, cultural tourism, finance and electricity suppliers would be formed.