How To Promote Sales? There Are Skills To Follow.

China's retail market is in a fierce battle for commercial marketing. Outdoor sports brand is a strong force. The double eleven marketing season has become the marketing focus of outdoor sports brands. During the big promotion period, consumers rush to rush to buy, while enjoying the convenience brought by online shopping, they are becoming more and more picky about the experience of business service, which is also a problem faced by businesses. Now the brand promotion is booming, Xiaobian for you to sort out the common sales promotion means, but ultimately who can dominate the marketing stage as the biggest winner of this year's double eleven is still inconclusive.

Every year, there are some sales promotions, such as blindly stocking and placing orders, resulting in delay in delivery and eventually affect the consumers' experience. In previous years, double 11 can be seen that although a high sales peak has been achieved, many businesses are facing "happiness trouble": insufficient stocking, logistics bursting, delayed shipment. Therefore, holiday promotion should pay more attention to customer experience and do what is right.

Now, more and more outdoor brands enter e-commerce, and online and offline integration has become the common direction of many outdoor brands. Xiaobian believes that in the next 35 years, the brand will not have the concept of online and offline promotions. The offline businesses will certainly have cable sales channels, and online brands will not necessarily go under the line. channel Coexisting development, online will become the standard of brand business, and online and offline promotion will be possible.

First, Special promotion A special price is a way to sell customers in a short time by directly reducing the price, and to lower the price below normal price, so as to achieve the purpose of promoting sales. Because special sales promotion has special attraction and strong visual impact on customers, it is widely used by dealers in all walks of life.

Two, discount promotions: discount sales promotion is often used for tail goods. Dead cargo Processing. The use of discount promotion strategy needs to choose a good time, otherwise the promotion effect will get twice the result with half the effort.

Three, raffle promotion: raffle is the use of people's luck, the pursuit of stimulation and "small win win" mentality, through the lottery to win cash or goods to strengthen the desire to buy. Participating in the raffle is not restricted by the qualifications, abilities, knowledge and quality of the participants. It is a kind of promotional activity that relies entirely on luck. Therefore, the raffle audience is very extensive, and there will be a large number of consumers participating in it. Like this year, 6S has become a favorite prizes for businesses.

Four, free sales promotion: in the face of frequent discounts and rebates, consumers' interests and enthusiasm gradually fade away, and many of them are disgusted with and restricted by consumers. Therefore, it is also an important means of promotion to set up a single strategy in whole or specified time.

Five, full sales promotion: full sales promotion is a common way of sales promotion, which is based on the psychology of consumers taking advantage of petty advantages. When using gifts to promote sales, it is necessary to consider the correlation between promotional products and gifts. This way of promotion is more practical for consumers and easy to achieve good results.