J.Crew Enters Fast Fashion

The fashion industry is coming again. Do you know who it is?

Zara and UNIQLO have one more opponent! J.Crew decided to give up high fashion.

In addition to making us feel "unattainable" in terms of price, high fashion is also very competitive.

Some people are trying to crush their heads with a layer of "high fashion" gold foil, but some people should not be too highbrow.

In recent years, it seems that J.Crew has gone a long way on the road of pformation, but it seems that J.Crew, which is so obsessed with high fashion, is too much to eat.

In the first quarter, the comparable turnover fell by 13% to $506 million, which made J.Crew wake up alarm.

J.Crew's fashion series is heading for more advanced fashion under the guidance of its creative director, Jenna Lyons.

Its products are more expensive than traditional J.Crew clothing, such as those that cost $800 and 300 dollars for high-heeled shoes, and are more fashionable than those of traditional products.

Drexler said they will reduce the ratio of attention and investment to these more high-end products.

By contrast, J.Crew will focus on the production of traditional products that once brought the brand's reputation.

Jenna Giannelli, an analyst at Citigroup (Citigroup), has observed that the focus of fashion in its stores has changed, knitted cardigan, casual, pure color and basic stripes.

More.

In 2014, she saw that J. Crew had gone farther and farther away from its famous "smart" style and had parted with its consumers.

"Rebuilding contacts with consumers is a good first step," she also said. J. Crew also had to face increasingly fierce competition and the effect of the same type assembly, which is expanding its cheaper price.

J.Crew Factory and J.Crew Mercantile.

Drexler remains optimistic that one of its J. Crew stores in New York will launch a new product in September 2015.

"I will not say that I think it is everything, because nothing is everything," he said. "But I believe you will be very happy, and more importantly, I hope the same is true for consumers."