She Successfully Acquired High-End Women'S Clothing Brand In Europe.

SH.603808, China's leading women's clothing brand, announced in the evening of September 8th that the company agreed to acquire Dongming international.

(Hongkong) Limited 100% stake, the total paction price is 11 million 180 thousand euros.

The company's main asset is the ownership and usufruct of all LAUR Laur l trademarks registered or registered in the mainland of China, with the company of LAUR L GMBH (a company established and surviving under the laws of the Federal Republic of Germany).

The company's stock will resume trading from September 9, 2015.

The brand of "Laur L" was set up in Munich in 1978. It was originally a brand of ESCADA, one of the three famous luxury brands in Germany.

"Laur L" is for a rigorous, positive and confident woman. "Laur L" brand has always adhered to the concept of love fashion, which is fully embodied in its purpose of "appreciation, perception and love" (see, feel, love). Its series of products show the way of life of the target group: feminization and the sense of the times.

The brand fashion covers more than 30 countries around the world, and there are more than 1000 sales outlets worldwide.

The introduction of "Laur L" will promote the promotion of channels and brands of the company's existing women's clothing brand ELLASSAY, and form good complementary advantages. The company's advantages in designing R & D, marketing system and supply chain system can also effectively enhance the profitability of "Laur L" in China.

The cooperation between the two sides will help the company expand its international business, and at the same time, the company will realize China.

The group's strategic objectives have a direct role in promoting.

Xia Guoxin, chairman of the company, responded to the offer.

1. what is the purpose of this acquisition?

The company has been actively looking for the right company recently.

Brand, starting the company's multi brand strategy, Laur l brand has a wide range of influence in the world, has also been in China for many years, has a good international high-end brand image, Laur l brand product design style is very suitable for Chinese consumers, and the song brand will have a strong synergy.

At the same time, she has independent design and production rights in mainland China, which reflects the trust of LAUR L GMBH on her ability to develop products more quickly.

Through this acquisition, the company has established strategic cooperation with LAUR L GMBH, Germany, which will have a positive impact on the channel and international market development.

2. what is the next outlook for the new brand?

After the acquisition, the company plans to open 100 new independent brands of Laur L Brand in the next 3 years, and work together with the channel forming channel to complement and complement each other.

At the same time, sharing resources in supply chain management.

3. what other international initiatives are there?

After the listing, the company's new development strategy is to build China's top fashion brand group. The company will also buy the domestic and international fashion brands that meet the company's strategy at the right time.