Suning: Boosting Retail Threshold With Supply Chain

Suning, which has been sticking to the essence of retailing for 25 years, has built up its core competence in Internet retailing.

Zhang Jindong summed up this capability as "retail CPU" - the specialized operation ability of commodity supply chain, wide coverage, fast and convenient logistics capabilities, and the ability to meet the needs of users.

Domestic retailers often avoid talking about the supply chain. The traditional retail industry is restricted by the category. Finally, the supply chain goes to the road of professional operation. The pure e-commerce enterprises on the line regard the commodity supply chain as an insurmountable chasm, and finally become an open platform.

Retail is a low threshold industry. It is also a high threshold industry. The key is to see the supply chain capability.

In the past 20 years, Suning has been a leading enterprise in the field of household appliances and 3C, and has raised the threshold of home appliance retail.

In recent six years, it has focused on the pformation of Internet retailing, and has applied specialized supply chain capabilities to the whole category, and the threshold of Internet retailing has also improved.

Logistics development to today, the entire retail industry, has been elevated to a strategic position, the future road must be symbiotic rather than subversive, must be open and inclusive rather than closed.

In terms of the supply chain capability of a single category, Suning has made the best use of household appliances and 3C. In the past six years, sunning's work on the supply chain is to expand the single category to the whole category, from home appliances 3C to supermarkets, mother and baby, department store clothes, etc., and become a supply chain expert of every category.

From the perspective of category development, Suning adopts the mode of self synchronization and third party platform synchronization development, which mainly deals with supermarkets and mother and infant categories, and adopts differentiated competitive strategies to strike the soft spot of pure e-commerce.

Past times,

The cooperation between consumers and Suning is probably only at the level of acquisition and marketing. Now Suning wants to link up multiple links including logistics, finance, big data and so on, so as to increase users' access to the expressway of Suning Internet retailing.

Zhang was seen as a gap between sunning and his competitors.

He believes that without logistics, Internet retailing will not be able to land.

Suning's logistics layout is not just to satisfy its own needs, but also to improve logistics efficiency and enhance user experience is Suning's contribution to the entire Internet retailing.

Suning has opened the logistics capability to the society.

At present, more than 1000 enterprises such as the United States and SKYWORTH have shared Suning's logistics resources, and 70% of suning.com platform businesses are butting the logistics services of Suning.

In the fourth quarter of this year, Suning logistics cloud platform for the fourth party will also be formally launched.

Suning will integrate all forces and resources with Internet technology, predict production and inventory management with big data mining, and jointly provide convenient and secure logistics services for partners.

After the strategic mutual investment with Alibaba, Suning logistics will also access the rookie logistics system.