Why Didn'T The End Days Of Fitbit And So On Come After Apple Watch Was Listed?

Over the past year, Fitbit has sold more than the sum of other similar products (except Watch).

Although all products will usher in a surge in sales during the holiday sales season at the end of the year, sales of products, including Jawbone, Garmin and Samsung, will fall as well as Fitbit.

The publication was once considered a pioneering smart Bracelet manufacturer, such as

And so on.

However, according to the exclusive data provided by Slice Intelligence, sales in the first quarter of this year did not seem to have been affected by Apple's new product.

In addition to the first week after the launch of Watch, the actual sales volume of Fitbit is even more than Watch for most of the time.

Sales of gray Fitbit smart bracelet, dark gray for Apple Watch sales.

Slice Intelligence's data are based on 2 million 500 thousand user surveys, while the company's data also keep pace with Amazon's sales data.

In addition to the above sales comparison with apple Watch, Slice Intelligence's data also give some interesting information:

Fitbit smart bracelet is the real mainstream in fitness data tracking products.

Over the past year, Fitbit has sold more than the sum of other similar products (except Watch).

Although all products will usher in a surge in sales during the holiday sales season at the end of the year, sales of products, including Jawbone, Garmin and Samsung, will fall as well as the peak season below Fitbit, compared with the peak season. By contrast, the sales volume of Fitbit has not fallen back to the peak, but it is also growing at the end of the first quarter of this year.

In a document submitted to the US Securities Regulatory Commission (SEC) last month, Fitbit revealed that during the period from September 2009 to the end of March this year, the company sold 20 million 800 thousand devices, of which only 10 million 900 thousand in 2014.

Consumers are rushing to buy Fitbit products.

When people want to buy Fitbit products, the most common operation is to visit the official website of the company and purchase it directly.

According to statistics, more than 43% of the Fitbit on the market is sold through official websites, which is slightly higher than that of Amazon's 40%.

This phenomenon shows that consumers have a comprehensive understanding of Fitbit before buying products, and consumers want to buy Fitbit with definite purpose.

Therefore, this is a potential advantage for the company, and the company does not have to share profits with the cooperative retailer in product sales.

Users of Apple Watch and Fitbit do not overlap.

Although Fitbit and Apple Watch are wrist mounted devices, they still have many different functions.

Fitbit is a device that focuses on the field of fitness, while Apple's Watch is more widely used.

In addition, the price of Fitbit ranges from $60 to $250, while the starting price of Watch rises from $350 to a maximum of $20 thousand.

According to Slice Intelligence's survey, only 5% of people bought Fitbit in 2013, and then bought Apple Watch. On the other side, about 11% of those who purchased Apple Watch later bought Fitbit.

This phenomenon indicates that Apple Watch now wants to threaten the special field of Fitbit, which is too early.

Apple has so far not revealed any official Watch sales figures or expectations, which has led to speculation among analysts.

Skeptics believe that smart watches and smart Bracelet equipment are still unable to enter.

。

Optimists argue that Apple's Watch sales are restricted by the company's supply chain rather than market demand.

In April this year, apple CEO Tim Cook (Tim Cook) had said that it knew that the demand for Watch in the market was actually greater than the supply capacity of the products, and the company had begun to solve this problem.

If the situation is true, when Apple solves the supply chain problem, Watch may erode the Fitbit's living space again.

However, this is only a hypothesis. Just now, it seems that the two products of both companies can find the reasons for existence in the market.