China Department Store Association Data Show That China'S Department Stores Are Declining.

At present, department stores face many difficulties.

According to the latest released data, in 2014, the operation area of the 101 member enterprises in the whole country decreased by 6.6%. compared with that of the department stores in some areas.

At present, the development of electronic commerce is fast attacking the traditional ones.

In 2014, the national retail sales reached 27898 billion yuan, up nearly 50% over the same period last year.

The annual operation statistics of the 101 member enterprises of the Chinese general merchandise Association show that in 2014, except for the year-on-year growth in sales, the remaining indicators are all negative, and the situation is indeed grim.

However, this does not mean that China's department stores have come to an end.

In fact, most of the enterprises in the department stores of China are traditional department stores. There are many reasons for these shops closing, some are streamlining and pformation, some are adjusting channel strategies, others are re layout.

It is undeniable that with the rapid development of the Internet, traditional department stores need to bid farewell to tradition to cope with the new development environment.

In fact, physical stores are also changing.

Modern consumer demand for department stores is completely different from the past, people no longer need to go to a store to buy large household appliances, small to needling "department stores", so the location of department stores is also keeping pace with the times.

Beijing department store not only makes efforts in the field of e-commerce, but also explores the mode of "going shopping" and developing shopping centers for leisure shopping.

Some famous international department stores are also making new attempts. For example, Messi stores in America try water discounts, and WAL-MART is willing to invest heavily in the field of electronic commerce.

We do not have to worry too much about the shrinking of the traditional department stores. As today's cities no longer need the traveling salesmen, the traditional format is replaced by the new format.

Today, experience is becoming the focus of store management.

More shopping malls have added new content, including interaction with customers, such as restaurants, cinemas, small galleries, product exhibition centers, and even more baking classrooms.

Strengthen the experience and innovate management, so that the value of existence can be found in the entity store.

Many physical stores are also developing online, expanding and innovating their own living space.

It is noteworthy that the rapid development of mobile Internet has opened up a revolutionary change in retail formats.

In a sense, this is an opportunity for the development of a physical store.

When the application of mobile clients is becoming more and more popular, people begin to walk into various kinds of business entities with mobile phones, and at the same time realize the convenience of consumption and interactive services.

Although commodity prices largely determine the choice of people's shopping form, good experience and instant demand also affect people's shopping behavior.

Seeking innovation and changing is an eternal trend of development. Retail enterprises will be eliminated by the times when they manage to stick to the traditional way of thinking.

Today, the department store needs to load new functions. At the same time, after unloading the old baggage, knock the "restart button" and use innovative ideas to find room for development.

Farewell to the traditional department store industry is being integrated into various formats such as online stores, franchised stores and convenience stores.

The new ecosystem.