Children'S Clothing 020 Crack Traditional Shop Pain Points Successfully Docking Internet

Children's wear O2O mode to break 8 pain points under traditional offline stores

Since 2015, "

Undoubtedly, it is the hottest word, and has become the mantra of various trades and fields.

How to avoid being photographed on the beach? In the traditional forum of Internet pformation of traditional retail industry held recently, the "CEO +O2O" mode proposed by Wu Fangfang, the first online brand of children's clothing brand, has broken the 8 major pain points of traditional offline stores: low store traffic, no customers to arrive at stores, limited display of goods in the store, making inventory, shopping and doing nothing, etc., leading to new changes in traditional retail channels in China, triggering industrial earthquakes.

In the traditional retail industry's Internet pformation Summit Forum, experts, scholars, traditional and online retailers gather together to explore how the traditional retail industry can merge with the Internet and create new development ecology.

Wang Yao, vice president of the China Federation of Commerce and director of the China National Business Information Center, analyzed the current situation and new trend of China's traditional retailing under the Internet plus era. He believed that traditional businesses must connect to the Internet, combine the advantages of online and physical stores, and provide consumers with the core value of goods and products with high cost performance, and meticulous experience is the future trend.

Deputy Secretary General of Shanghai Textile Association, Shanghai

Yuan Wei, Deputy Secretary General of the association, described the development trend and historical opportunity of Chinese children's clothing industry. He believed that the future trend of children's clothing brand should be five themes: experience and pleasure, fashion and trend, themes and topics, technology and functions, family and society.

Zhuang Xiulong, director of the China Private Economy Research Institute and director of the network economy department, believes that the pformation and upgrading of the traditional retail industry in the mobile Internet era is imperative. The key lies in how to pform. Internet + should seize two thoughts, one is closely following, the other is borrowing.

Green box CEO Wu Fangfang mentioned in his speech that the O2O project of green box has built a three-dimensional sales channel. When consumers want to buy green box products, they can either be in the PC, mobile phone or offline stores.

The key is to "

"Mode" solves the pain of traditional retailing: low store traffic, unreachable customers, limited display of goods in the store, making inventory, shopping and doing nothing, leading to new changes in traditional retail channels in China.

This reveals a message: a fierce channel change is beginning.

For many brands complain: O2O just "looks beautiful", the concept of shouting for so many years, landing road is still far away.

Industry analysis: O2O model difficult to land in the final analysis is the problem of profit distribution mechanism.

The green box has built a new profit distribution mechanism through the micro shop system exclusive salesperson's exclusive two-dimensional code and exclusive electronic membership card. It has fully mobilized the enthusiasm of distributors and shop assistants and created a benchmark sample of O2O mode.

For offline shopkeepers, there is no need to worry about offline drainage or online pactions.

Each store will have its own electronic membership card. The order of the card consumer will be bound with the "green box line" experience store. The green box will share with the franchisee according to a certain profit distribution mechanism, which breaks the situation that franchisees only enjoy the sales profit of a single entity store before.

Not only that, offline shop assistants and exclusive two-dimensional code, through exclusive two-dimensional code suction powder, and binding with fans order, enjoy a certain profit commission.

Under such a mechanism, the shopping guide is no longer a salesperson in the traditional sense, they begin to consider how to drain, and some even start pushing.

According to the pain point of inventory, green box CEO Wu Fangfang revealed that they have configured an online micro shop for each line store, which effectively solved the problem of limited radiating radius of traditional shops, and allowed 50 square meters of shops to play 200 square meters of efficiency.

In other words, in addition to a number of products on display under the line of shops, consumers can also use the network of stores to log on to the green box line stores, look at more product styles, and make online orders.

For those green box franchisees who only have "small" shops, they not only greatly reduce the cost of leasing, goods preparation and other related costs of franchisees, but also reduce the business risks brought by franchisees due to factors such as product styles and product prices, thus controlling the inventory risk of brand products, and fully expanding the profit margins of shop owners.

What is more powerful is that the green box is a completely different way of selling goods.

"The price of Chinese brand is too high. We have brand and design, similar to UNIQLO, positioning as a fast selling fashion brand.

The cost of parenting is very high now.

What we want to do is that ordinary parents can afford it.

Brand. "

Wu Fangfang said.

It is understood that the green box brand owns the brand name of the baby brand such as maxixi and so on, besides the love making, modern girls, and children's wear safety. It also has the authorization of the brand image of Mickey Minnie, princess, little bear Vigny, manwei, and duo A dream, Transformers and justice alliance, which are co operated with the international big name Disney (Disney).

In view of this, the experience shop under the green box line is just like an international brand gathering place.

Brand quality, but the price is very affordable.

With so many bright spots, on-site guests expect green box benchmarking samples to be applied to more retail businesses, breaking the traditional sales model and achieving deep integration with the Internet.