National Exhibition Education Forum And Exhibition Skills Competition Held In Changsha

The Sixth China Convention and exhibition education and technology cooperation development forum and the National Conference Center fifth "far China Cup" national college student Convention and Exhibition competition was held at Changsha Commerce and Tourism College.

There are more than 100 schools from more than 20 provinces, including more than 60 universities, more than 40 colleges and 400 students.

It is reported that this year

And competition from the Ministry of education tourism management discipline.

The steering committee is jointly sponsored by the China Exhibition Economy Research Association and the Xi'an exhibition industry development office. The joint venture between Changsha Commerce and Tourism College and Xi'an Yuanhua Software Co., Ltd. is jointly supported by the National Convention Center, the Eurasian Economic Forum, the Silk Road Convention and Exhibition Organizing Committee, and the mice Association and administrative departments of Shanghai, Beijing, Guangdong and Changsha.

With the theme of "new normal, new exhibition and new education", this forum focuses on the training and employment of talents in the exhibition industry under the new situation.

The general assembly set up a dynamic resource library project in college to establish a college library.

Big data is used for teaching and research; the exhibition training room is established to make it Internet based, data resource and socialized; strengthen school enterprise cooperation, industry university research interaction, cooperate with professional website organizations, especially employment websites in the industry to promote employment.

The rich and colorful activities of the conference attracted more than 200 experts from the exhibition education circles and exhibition industry experts from all over the country.

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Shopping malls are like battlefields.

The jungle rule of survival of the fittest and survival of the fittest will be applied to the MICE market in a changing situation. When the traditional melee tactics do not work well, the mice companies want to arm themselves with technological means and "brighten up" in the spotlight rather than "shed blood" on the edge of the market.

Can technology change the life and death of mice?

I have been concerned about the new technologies in the exhibition industry. The IMEX exhibition in Frankfurt took two days to communicate with technology companies.

IMEX technology companies can be broadly divided into two categories. One is software companies that focus on meetings and activities, and another is a company that customize and develop APP.

The two directions not only exclude, but also intersect. They only distinguish the emphasis of the product.

The technology companies that focus on meeting process management occupy a large area in the IMEX exhibition. Famous companies include LANYON, CVENT, CENTIUM, and German local companies, ALOOM, and so on. Similar technology companies are too numerous to enumerate.

Such companies provide conference full process management services through Web and App. The homogeneity of software functions is very high, so competition is fierce.

Conference process management has become a hot spot in the MICE industry's technological innovation.

My first contact with CVENT was a few years ago, and the first impression that this company gave me was to focus on making SOURCING at the resource side, making reservations for the venue and the hotel.

After chatting with CVENT staff, I knew that CVENT was doing activities registration to help enterprises to set up electronic invitation letters.

Later, CVENT's focus shifted from registration to conference resource side SOURCING and extended to the whole process management of the conference.

The adjustment of CVENT's center of gravity shows his ambitions for closing the paction: integrating downstream resources, forming his own purchasing advantages, expanding customer numbers and increasing stickiness by relying on meeting management system in upstream, thereby directly conveying orders for downstream resources.

CVENT's current resources are also concentrated in hotels and venues, but it is also gradually expanding resources to exhibition companies, suppliers and restaurants.

Once a large closed loop ecosystem is established, exhibition companies and travel agencies will only become a part of the ecological circle in the exhibition area, especially in regional conferences and large industry conferences and exhibitions. The role of PCO will be thoroughly degraded to the executive of conference activities, with a single output of human services.

Building a closed loop of pactions is a common method for Internet companies. "Fast trial and match" is the real horror of Internet companies. He can constantly modify his strength and quickly find users' real pain points and provide precise solutions.

APP, the developer of the conference, has also springing up at the IMEX exhibition. For example, EVENTPAD makes the interaction between SPEAKER and the audience more abundant. The audience can ask questions on the mobile terminal and participate in the voting initiated by the spokesperson.

EVENTBASE can make personalized APP, allow participants to customize their own conference APP content, match keywords, make automatic MATCH MAKING at the time of appointment, and make navigation easier for participants to find their own booth.

DOUBLEDETCH, also a participant APP production company, focuses on deep communication and relationship building among participants.

Take a look at these companies at the IMEX exhibition.

One of the characteristics is to help participants build deep social relationships and reduce the social cost of participants. This is another important point for participants to participate in the conference.

The UI design of App, the IMEX attendee, is more vivid, beautiful and personalized. UI design has created a better experience for users to become a competitive power for participants.