Where Is The Way Out For A Physical Store?

Yesterday, the 2015 Henan clothing convention was held in 2014.

Maintain 25.49% high speed growth and 1 billion 383 million garment production in the province.

Li Gang, President of Henan garment industry association, described this achievement. "For the first time, it achieved a historic leap across the whole country to make a piece of clothing".

Henan's "scenery" is good, but the national garment industry is not optimistic.

Huang Wenhao said that China's clothing industry is facing a critical moment. He used the "inside and outside attack" to describe that "the impact of the external subprime mortgage crisis has not been completely eliminated, and the internal internet electricity supplier has a strong impact, coupled with the Shanzhai economy, causing bad money to drive out good money."

Jiang Hengjie, consultant of China Fashion Association, said that the first industrial pfer conference was held 5 years ago. After 5 years, it is more unsuccessful lessons today. "The situation in the southeast coast is not optimistic. Over 20% of the capacity growth rate has been impossible.

I predict that in the next 3 to 5 years, the technology and equipment manufacturing of garment industry should be pferred to the central and western regions.

It's better to open a wholesale file than to make an electric supplier.

Although the scenery of Henan is good, Liu Tao, vice president of Henan apparel industry association and chairman of Zhengzhou cloud top Clothing Co., Ltd. believes that the clothing industry is still facing "sea land and air crisis" in the past two years. "Sea" refers to foreign brands such as UNIQLO, which are going crazy in the country and sinking to the prefecture level cities; "Lu" refers to the white hot competition of many brands on the ground; "empty" refers to the attack from e-commerce.

In the Internet + China clothing smart building forum, Liu Tao throws out the idea of "no matter not touching the net" and "doing business as well as opening a wholesale file".

The example of his side is that friends invest heavily in one after another, but finally they go to the electricity supplier "Huang Quan road".

So where is the way out for a physical store?

"Physical store ratio"

We have a unique advantage and a better understanding of consumers.

The core of the Internet should be regression. The entity store should return to the version, craft, fabric, workmanship and cost performance, which is the greatest value that can be provided to consumers. "

Liu Tao said.

Pay attention to the world clothing shoes and hats net, pay close attention to the latest developments.