Where Is The Bottom Line? Internet Marketing Is Popular.

On the Internet, "wine is also afraid of deep alley".

There is no obstacle to information flow, but it improves the difficulty of searching information.

The business model of "as long as the product is ready, there is no shortage of sales" seems not to be feasible.

Nowadays, entrepreneurs should not only make products, but also cry out.

In 2013, the concept of "light luxury meal" was introduced into China.

Although customers eat beef brisket, eating feeling is more delicious and elegant than fast food, saving money and time than meals.

The "light luxury meal" made the carving of the sirloin beef really a fire.

"West master" selling meat steamed bun is the use of Internet thinking.

First of all, the environment of producing hamburger is clean, pparent and unreservedly. Secondly, the consumers of meat hamburger basically lock IT people. Most of them have no time to sit down to enjoy the delicious food, and their circle of friends often update faster and play a good two dissemination effect.

With the gimmick of "milk tea", Liu Qiangdong popularized his own incubator at the same time, and showed his kindness and no hurt. "Master Xi" also made good use of the propagation characteristics of the Internet and grasped the psychology of a certain consumer group.

But in the moment,

There are many tricks, lack of bottom line, and incite the sensitive nerves of the secular world.

Recently, a recruitment announcement issued by Ali has attracted many criticisms.

In this recruitment statement description, Ali asked programmers to encourage teachers, "women face value should be enough shocking for programmers" and "Legend of plain faces is more than enough for countless programmers".

Many netizens questioned Ali's marketing copyrights in the crowd, and lacked respect for women.

There are still some people who sell themselves at the expense of "black self" and become an unwritten new rule in the current business circle.

Since you can't shoot others, laugh at your head office.

In the Internet age, the traditional self praise and self praise advertising has little effect and is packaged with arrogant and cool stars.

Netizens prefer the idols that they can be equal to and the products that have no distance, such as fan's "hairstyle", Gloria Tang's "goldfish mouth" and Pan Shiyi, a real estate tycoon, who is drying out the "Pan coins" on micro-blog.

This leads to a set of marketing theory called stinky tofu marketing.

Stinky tofu smells bad and tastes delicious.

Good things do not go out, bad things spread.

The more smelly, the more famous.

Marketers try their best to stink their reputation, which is a stepping stone to fame.

Many Internet Co are well versed in this way. They do what they say. They hire writers not to praise themselves but to scold themselves.

The more ruthless they are, the more hot they can form public opinion. These companies lie in the curse of netizens.

It is undeniable that network marketing is still a less gloss word in the minds of many people, often associated with fraud, counterfeit and shoddy.

But in the Internet society with information explosion, network marketing is an indispensable means.

Look at the network from another angle.

It is also a manifestation of the soft power of enterprises.

Products are important, but marketing is also indispensable.

But in the context of the popularity of online marketing, it is easy to create an illusion that Internet marketing is much more than user experience.

The key to a product's success is not the product itself, but how the marketing is done.

In fact, whether a product is successful or not, the final criterion is user.

No matter how bad your marketing is, if the user experience is bad, users will still vote with their feet.

Of course, it is very difficult to restrain the marketing behavior of enterprises on the Internet.

This requires relevant departments to introduce laws and regulations related to Internet marketing, so that law-abiding people will benefit from it and let the offenders get the better.

Even so, it does not mean that Internet marketing can be without a bottom line, wantonly and pollute the public.

At present, some Internet marketing means publicize obscenity and violence, and use "appreciation of ugliness" as a value concept to poison Internet users, especially minors.