Competition Analysis Of Apparel Retailing Industry.

Market competition is the basic characteristic of market economy. Under the condition of market economy, enterprises are different from each other.

To compete for better production and marketing conditions and more market resources.

Through competition, the survival of the fittest of enterprises can be realized, and the optimal allocation of production factors can be realized.

According to the market competition situation of apparel retail industry, it helps the enterprises in the clothing industry to understand the fierce competition of the industry, and grasp their competitive position in the apparel industry and competitors, so as to develop effective market competition.

Provide basis.

The main analysis points of the market competition analysis report of garment industry include:

1. competition within the garment industry.

The reasons for the intensification of intra industry competition may be the following:

First, industry growth is slow and competition for market share is fierce.

Two, the number of competitors is large, and the competitive strength is quite equal.

Three, the products or services provided by competitors are almost the same, or only less obvious differences are not reflected.

Four, some enterprises expand the scale of production for the sake of economies of scale, the market balance is broken, and a large number of products are surplus.

Bargaining power of industry customers.

Industry customers may be consumers or users of industry products, or buyers of goods.

The bargaining power of customers lies in whether they can help sellers reduce prices, improve product quality or provide better services.

The bargaining power of suppliers in apparel industry is manifested in

Can it effectively encourage the buyer to accept higher price, earlier payment time or more reliable payment method?

4. the threat of potential competitors in the garment industry, the potential competition will bring new production capacity to the fingers, those who may enter the industry to participate in the competition, and share the existing resources and market share. As a result, the industry's production costs will rise, market competition will intensify, the price of products will decline, and the profits of the industries will be reduced.

5. the pressure of substitute products in garment industry refers to the competitive pressure of products with the same functions or the same needs.