Hermes Has Just Opened Three Stores This Year.

Hermes reached a net profit of 1 billion 140 million US dollars last year. Although the number is rising, it is still a matter of concern in the later stage.

Dumas is also confident of the future development of Hermes, though they have just lowered their 2015 earnings forecast from 10% to 8%.

However, due to the fluctuation of exchange rate, the gross profit margin of the Hermes group fell to 31.5% from the highest level of 32.4% in the previous year. In 2014, the watch business was severely damaged in China's large-scale anti-corruption activities, and its sales also deteriorated from 1% growth in the previous year to 10.6% negative growth.

But in a depressed luxury market, Hermes is still in the upper reaches.

According to the 2014 sales figures released by the Hermes group in mid February this year, its annual revenue has exceeded 4 billion euro mark for the first time, reaching 4 billion 118 million 600 thousand euros (28 billion 130 million yuan), an increase of 9.7% over the previous year, far exceeding its competitors.

Annual revenue growth of 3.9%.

In the area, let

No one at the top of the group thought that, despite the impact of a series of events in Hongkong and the continuous progress of anti-corruption in the mainland, the Asia Pacific region maintained a two digit growth rate in 2014, an increase of 13%, of which the Japanese market contributed the most, rising from 7% in the previous year to 12.9%.

The Americas market also maintained a good growth rate of 14.8%.

In terms of product prices, compared with some time ago, France is old.

Chanel has cut prices in the Chinese market and increased the price adjustment strategy in the European market. Hermes has said it will not follow suit in the near future.

"At the moment, we do not want to change the price of products. After all, we have a considerable number of customers in the European market. What we need to do this year is to eliminate the impact of exchange rate fluctuations."

Axel Dumas, executive director of Hermes group, said that the possibility of price cuts is not entirely absent.

"We will consider this issue around 2016."

In 2015, Hermes plans to open three stores, and plans to invest $350 million to refurbish existing stores and expand its product lines. In view of the frustrated watch business last year, Hermes will hope to be placed on the Laurent Dordet of the new watch and clock department. The upcoming Hermes new Slim d "slim Watch" has won a lot of praise at the recent Basel International Jewellery and watch exhibition, wondering whether it can help Hermes take up another seat in the luxury market.

Although the price of Hermes in China is 40% higher than that in the euro area, the Chinese region still maintained a two digit growth in 2014. However, the Hermes group also clearly saw that the number of Chinese tourists buying luxury goods in Europe has been increasing because of the depreciation of the euro. Not only is Europe, but these consumptive "tourists" have shifted their shopping spree to Japan, South Korea, Singapore and Taiwan.