Taobao'S Experience In Clothing Management Strategy

The actual operation of Taobao shop is similar to that of the real market. Customers of different consumption levels will choose the corresponding grades for consumption.

For the first time, the new customers or the novice shopping beginners usually go shopping with the mentality of groping for trial, and the particularity of the shop sales market, most buyers dare not directly start the high-end products.

Therefore, Taobao shop will prepare several grades of products according to the gradient when the new clothes are on each round.

For new and old customers at different levels of needs, targeted to meet, bring more business opportunities for themselves.

There are many female community forums on the Internet, which provide convenient conditions for exposure and drainage of Taobao shops.

First of all, Taobao stores take part in the activities of these community forums through registered members, and then use more opportunities to participate in activities and interact with administrators to upgrade some of the good posts related to shops to the essence.

These essences are generally available through various categories.

Placing the top will not only have a higher browsing volume, but also be reprinted to other community forums by other members.

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In addition, you can also consider the contents of individual essences as promotional pictures, and link them to other community forums to roll up the front page to increase the exposure rate of the shops and drive the sales of products.

The issue of postage in activities has always been a focus of buyers' attention, because this will directly affect buyers' perception of online shopping price concessions.

The shop can deduct the postage accordingly by full of 299 packages and full of 3 pieces of goods.

Buying 1 pieces of goods to pay a postage, buying 2 items is also a postage, and buying 3 items can avoid postage. The consumers themselves may want to buy 1 pieces of merchandise from the demand, but find that after the postage is not available, they may buy 2 pieces or purchase 3 pieces of merchandise together with their friends to achieve the conditions of free mail.

This way of marketing makes consumers feel as if they are buying things at home. They are both free and free from any other costs.

Online shopping is limited due to the fact that it can not reach physical objects and can not be tried on. Consumers' understanding of online products is mostly dependent on product pictures and text descriptions provided by businesses.

Corresponding to the seller's reputation rating system, Taobao also has a buyer's credit rating mechanism.

Both sides of the paction can get a corresponding evaluation in Taobao's success in every paction.

Buyers credit rating is divided into 20 levels, from 1 hearts to 1 yellow diamonds, then to 1 crowns, and finally to 5 red crowns.

The general credit level is above 1 yellow diamond, that is, buyers who have more than 250 pens in paction success will be considered to be the frequent online shopping users with rich online shopping experience.

These consumer veterans' evaluation of a product or shop will be regarded as an important reference for consumers who purchase online or shop online less.

Therefore, Taobao stores should make full use of these shoppers' praise for the products of this store, reassess information screenshots in product introductions, and rely on buyers themselves to conduct marketing of products.